傳遞品牌的力量

李曄

導(dǎo)語：會(huì)展有形，品牌無價(jià)。2019年12月18-19 日，中外會(huì)展雜志社及新展大數(shù)據(jù)研究院攜手共同推出的“中外會(huì)展品牌大會(huì)”（International Convention and Exhibition BrandingConference）（英文簡稱 ICEBC）在北京索菲特大酒店隆重舉辦。本屆大會(huì)的舉辦旨在以發(fā)現(xiàn)品牌力量、弘揚(yáng)品牌精神、宣傳品牌成果為宗旨，為行業(yè)的發(fā)展指引方向，推動(dòng)會(huì)展行業(yè)從高速度發(fā)展方式向高質(zhì)量發(fā)展方式轉(zhuǎn)變，為我國從“會(huì)展大國”向“會(huì)展強(qiáng)國”之路鋪磚架橋。本期專題將從大會(huì)亮點(diǎn)、分論壇干貨、會(huì)務(wù)特色及現(xiàn)場(chǎng)花絮等方面全面還原大會(huì)現(xiàn)場(chǎng)的精彩內(nèi)容。

Delivering the Power of Brand

———— The first International Convention and Exhibition Branding Conference was held in Beijing

Introduction： The exhibition is tangible but the brand is priceless. From December 18th to 19th， 2019， the International Convention and Exhibition Branding Conference（ICEBC） jointly launched by China International Conference and Exhibition Magazine Agency and Beijing New Expo Big Data Research Institute was grandly held in Beijing Softel Hotel. The purpose of this conference was to discover brand strength， promote brand spirit， to promote brand achievements， to guide the development of the industry， to promote the transition of the convention and exhibition industry from a high-speed development mode to the high-quality development mode， and pave the way for our country to transform from a "large convention and exhibition country" to "a strong country for exhibitions". This issue will comprehensively restore the exciting content of the conference from the conference highlights， sub-forum dry goods， conference features and on-site side stories.