廣告應(yīng)用類閱讀理解例析

方正

廣告應(yīng)用類英語考題已經(jīng)成為新高考的熱點(diǎn)內(nèi)容。廣告的題材包括旅游、招聘、生活指南、通知告示、使用規(guī)則、注意事項、商品說明等。廣告因為其目的是要在短時間內(nèi)說服顧客，因此一般篇幅較短，內(nèi)文多用短句。這種要求造成廣告應(yīng)用類文章里縮略詞、獨(dú)詞句、祈使句、省略句比較多，在句子理解上有一定困難。另外因為涉及具體的產(chǎn)品，往往人名、地名、專有名詞較多。題目設(shè)置較容易。

做此類題目要注重特定細(xì)節(jié)的篩選、類比、綜合。

例1 ?Google has kicked off Google Science Fair （GSF） 2014， its an annual online competition for bright， creative and ambitious teenagers who want to change the world with science. While the project is led by Google， it also has the backing of the Lego Group and world-famous publications National Geographic and Scientific American. The competition is open for students aged 13 to 18， who can sign-up now， form a team and begin working on a submission.

The winner will be rewarded with a ten-day exploration to the Galapagos Islands aboard the National Geographic Endeavor， as well as a VIP tour of “Spaceport America” in New Mexico. Google is also throwing in a $50，000 scholarship and $10，000 for the winners school to purchase cutting-edge science lab equipment.

Google suggests that each project should be “an in-depth investigation of a science question or engineering problem”， but otherwise， its up to students to pick and develop an idea that follows the competition rules.

Completed projects need to be submitted by May 12， 2014 at 11：59 PDT. Google will announce the regional competitors in June， ahead of global finalists in August and the competition winners in September.

Interested？ Here are the rules.

If you want to enter the competition as an individual （個人）， you should register first. Complete requested information about yourself and your project in the registration section before creating your project. You may edit this later. Click the box stating that you have read， accept， and agree to be bound by these Official Rules and Terms.

Upon completion of registration you may begin working on your project. The project must follow the technical， creative， and legal entry requirements set out in these Official Rules and the Googlesciencefair.com Site. You will be required to complete all sections of the Project Site.

You may begin working on your project after completing the registration process， however， you may not submit it for judging until you have requested and received parental consent （允許）. Once you have done this， your parent or guardian will receive an email from Google with instructions on how they can give their consent for you to participate. The project will not be judged unless this consent is received.

63. From the first paragraph， we can learn that ? ? ?.

A. GSF is a science competition

B. teenagers should form a team

C. every teenager can take part in it

D. GSF is organized by Google alone

64. What is mainly discussed in the last paragraph？

A. Parental consent. ? ?B. Submission time.

C. Registration process. ? ?D. Project requirements.

65. If you plan to enter GSF alone， you ? ? ?.

A. should create your project first

B. you neednt follow the official rules

C. you should provide some personal information

D. your should start your project before registration

66. The main purpose of the passage is to ? ? ?.

A. offer tips on how to enter GSF

B. provide information about GSF

C. persuade teenagers to enter GSF

D. show teenagers the importance of GSF

解析 ?本文介紹了Google公司組織的一項活動，并詳細(xì)說明了如何報名參加這樣的比賽以及注意事項等。

63. A。推理題。根據(jù)第一段第1句可知，這是一個為那些想用科學(xué)改變世界的年輕人舉行的網(wǎng)絡(luò)比賽。根據(jù)第6段第1句可知允許個人參賽，form a team不是必要條件。

64. A。段落大意題。根據(jù)最后一段第1句可知如果父母不允許你參加，你是沒有機(jī)會去參加這樣的比賽的。所以本段主要講述的就是參賽者要獲得父母的許可。其他選項所講的內(nèi)容都在文章的其他段落。

65. C。細(xì)節(jié)題。根據(jù)文章第6段第2句可知報名的時候，你需要提供一些你自己的個人信息。

66. B。推理題。文章第1段第1句提到了這樣的一個競賽，然后在接下來幾段里詳細(xì)敘述了如何報名參加以及注意事項。由于如何參加比賽只占一半左右的篇幅，因此不選A項，CD明顯不對。

點(diǎn)撥 ?1. 做題時要注意聯(lián)系上下文，不要輕易下判斷。例如第63題CD兩項都能輕易排除，A項正確是確定的，很多同學(xué)可能看到第1段的最后一句覺得B項好像也正確。這個時候不能慌張，要在下文中排除有疑問的答案。應(yīng)對細(xì)節(jié)類考題，要特別注意文中如before，after之類的介詞，以準(zhǔn)確判斷行為的節(jié)點(diǎn)。

2. 注意對應(yīng)詞語的復(fù)現(xiàn)。比如第65題，題干是If you plan to enter GSF alone，對應(yīng)倒數(shù)第3段If you want to enter the competition as an individual。alone和individual是近義復(fù)現(xiàn)關(guān)系，說的都是個人參賽。因此看到題干就應(yīng)該能定位到If you want to enter the competition as an individual。

難句解析

Once you have done this， your parent or guardian will receive an email from Google with instructions on how they can give their consent for you to participate.

一旦你做了這件事情，你的父母親或者監(jiān)護(hù)人就會收到一份Times New Roman公司的郵件，里面有關(guān)于他們?nèi)绾卧试S你參加的說明。

本句中有一個with的復(fù)合結(jié)構(gòu)：with instructions on how they can give their consent for you to participate. 其基本結(jié)構(gòu)為：with+賓語+賓語補(bǔ)足語。賓語補(bǔ)足語可以是名詞、代詞、形容詞、副詞，現(xiàn)在分詞，或者過去分詞，也可以是不定式，對賓語的情況進(jìn)行補(bǔ)充說明。當(dāng)做賓語補(bǔ)足語的動詞與賓語構(gòu)成被動關(guān)系的時候，使用過去分詞的形式;當(dāng)二者構(gòu)成主動關(guān)系的時候，使用現(xiàn)在分詞的形式。要特別要注意with的復(fù)合結(jié)構(gòu)經(jīng)常與獨(dú)立主格結(jié)構(gòu)轉(zhuǎn)換使用。

例2 ?We offer a full range of services to make your IKEA experience more complete：

Old Kitchen Removing Service

Are you going to buy a brand-new kitchen in IKEA？ So how to do with your old kitchen at home？ Dont worry！ IKEA is now providing professional dismantling and removing service for old kitchen to you. By this service you can have your new kitchen at home easily. （For service detail and charge please go to the staff of kitchen department.）

Transport Service

Need a way to get your new home-furnishings home？ You can rent a transport or hire us to deliver it for you. Just talk to our Customer Service department for details.

Return Policy

As long as the items are undamaged， unassembled and unused， you could return them in their original package within 60days （IKEA FAMILY member within 180days） together with your original receipt/invoice （bank card POS receipt is needed if you have paid this way）， we will refund you the same way as you have paid.

Sorry， we cannot accept exchange or return of food， plants， liquid bathing products， AS-IS products， customized products， kitchen electrical appliance and all products that have already been cut， sewed or painted. “The exchange and return policy above applies only to the products purchased from IKEA stores in mainland China.”

IKEA Restaurant/Café

The restaurant/ café serves both classic Swedish dishes and local favorites， and is one of the most popular areas of the whole IKEA store. Shopping at IKEA is fun and offers great value， but can also be hard work， so stop by and treat yourself to a refreshing drink and a bite to eat.

44. The underlined word “dismantling” refers to ? ? ? .

A. taking apart B. making up

C. picking up D. leaving off

45. What can we learn from Return policy？

A. Any product bought can be returned if they are undamaged.

B. The store pay back your money in cash whatever way you use.

C. The valid time for return service is within 180 days.

D. The return service only goes for IKEA stores in mainland China.

46. Which of the following is not mentioned in the passage？

A. Your new kitchen is available in an easy way.

B. The furniture can be transported to your house.

C. They have flexible payment choices.

D. You can enjoy delicious food in IKEA.

47. The passage is probably taken from ? ? ?.

A. a guide B. a travel book

C. a newspaper D. a magazine

解析 ?本文是宜家家居（瑞典公司）的一則廣告，告訴我們宜家具體提供哪些服務(wù)。

44. A。推理題。根據(jù)第一部分中So how to do with your old kitchen at home？ ... 可知本部分是關(guān)于處理舊廚房的工作，首先就是要拆除（take apart）舊廚房，然后才可以清理。其他選項不合語境。

45. D。細(xì)節(jié)題。根據(jù)第三部分最后一句可知這樣的政策只適用于中國大陸，故D正確。根據(jù)return policy的第2段Sorry， we cannot accept exchange or return of food， plants ... 可知退貨有嚴(yán)格的范圍限制，A項不對。根據(jù)return policy的第1段可知退款的方式是由付款的方式?jīng)Q定的，而付款方式包括刷卡，所以B項說“不管是怎么付款的，退款都用現(xiàn)金”是不對的。同樣根據(jù)return policy的第1段可知，普通顧客的有效退貨期限是60天之內(nèi)，宜家會員是180天之內(nèi)，所以C項不對。

46. C。細(xì)節(jié)題。根據(jù)By this service you can have your new kitchen at home easily.可知A項在文章中被提及。根據(jù)You can rent a transport or hire us to deliver it for you.可知B項內(nèi)容在文章中提及。根據(jù)The restaurant/cafe serves both classic Swedish dishes and local favorites可知D項內(nèi)容在文章中被提及了。只有C項文章沒有涉及。

47. A。推理題。本文是宜家家居的一則說明，告訴我們宜家有哪些具體的服務(wù)，屬于guide（指引）。

難句解析

As long as the items are undamaged， unassembled and unused， you could return them in their original package within 60 days together with your original receipt/invoice， we will refund you the same way as you have paid.

只要物品沒有被破壞、組裝和使用，在60天內(nèi)您帶著原始的收據(jù)和包裝退回，我們就會按照您付款的方式將錢退回給您。

as long as引導(dǎo)的是一個條件狀語從句，使用一般現(xiàn)在時代替將來時，后面的主句使用一般將來時，同時后面句中還有一個方式狀語從句as you have paid。

點(diǎn)撥 ?本篇閱讀理解相對簡單。細(xì)節(jié)題都可以直接得出答案，不需要推理，答題時定位準(zhǔn)確即可。解答詞義猜測題要注意結(jié)合語境。文章出處題的解答主要靠同學(xué)們對文體常識的把握。