讀懂詩(shī)畫(huà)浙江

文/ 陳 寧

夜幕降臨，華燈初放時(shí)的京杭大運(yùn)河終點(diǎn)—拱宸橋。董旭明/攝The night view of Gongchen Bridge, which marks the end point of the Beijing-Hangzhou Grand Canal. Photo by Dong Xuming.

今天的你，能讀懂浙江嗎？

記得今年六月，一條備受矚目的“詩(shī)畫(huà)江南、活力浙江”省域品牌主題詞，打開(kāi)了浙江人的暢想空間。8個(gè)字很短，卻蘊(yùn)含如詩(shī)如畫(huà)的山水風(fēng)光、綿延不斷的兩浙文脈；8個(gè)字很長(zhǎng)，它連結(jié)過(guò)去與未來(lái)，觸發(fā)敢闖敢試、勇立潮頭的浙江人順應(yīng)時(shí)代、擁抱變化。

游遍千山萬(wàn)水，還數(shù)浙江有意思。就在這個(gè)省域品牌主題詞提出不久，浙江省有關(guān)方面盛邀了18位各行業(yè)、領(lǐng)域的專(zhuān)家學(xué)者暢談自己眼中的浙江。一次次對(duì)談是“走讀”，更是思想的激蕩。我們發(fā)現(xiàn)，江南的自然與人文，浙江的精神與氣度，早已浸潤(rùn)在他們的基因里。

“這8個(gè)字很好地凝聚了浙江的昨天、今天和明天，又凝聚了浙江的山水、人文和精神。省域品牌的打造和培育，無(wú)疑是一項(xiàng)具有開(kāi)創(chuàng)意義的工作?！鄙虾Ｉ缈圃涸痹洪L(zhǎng)、研究員何建華這樣評(píng)價(jià)。當(dāng)“故鄉(xiāng)、山水、人文、發(fā)展、當(dāng)下、未來(lái)”等高頻詞不斷出現(xiàn)在采訪(fǎng)中，一個(gè)“鮮活”的浙江逐漸呈現(xiàn)在眼前。

故鄉(xiāng)、山水——我們與浙江相生相融

從富庶豐饒的杭嘉湖平原，到風(fēng)光旖旎的唐詩(shī)之路；從濤聲陣陣的東海之濱，到綠意綿延的浙南山區(qū)……浙江是江南文化的重要發(fā)源地。歷經(jīng)歲月積淀，那些如詩(shī)如畫(huà)的山水風(fēng)光，已經(jīng)與人相生相融，構(gòu)建了“詩(shī)畫(huà)江南”的現(xiàn)實(shí)來(lái)源。

故鄉(xiāng)，是采訪(fǎng)中頻繁出現(xiàn)的元素之一。香樟亭亭如蓋，人與自然合而為一，這是考古學(xué)家杜正賢的老家東陽(yáng)巖前村；湖泊澄清碧綠，青山連綿起伏，這是兒童文學(xué)作家沈石溪的老家慈溪東渡村；一粒稻米見(jiàn)證世界稻作文化起源，這是文化學(xué)者金元浦的故鄉(xiāng)浦江……

人與地域，總是緊緊相依。法國(guó)地理學(xué)家阿·德芒戎曾說(shuō)：“凡是人類(lèi)生活的地方，無(wú)論何處，他們的生活方式中，總是包含著他們與地域基礎(chǔ)之間一種必然的關(guān)系?！边@些生于浙江、長(zhǎng)于浙江的人們，也最善于從熟悉的土地中汲取靈感。

作家湯湯的不少作品里，都能找得到故鄉(xiāng)的影子?！稖珳婊猛旯适卤尽返撵`感，來(lái)自她生長(zhǎng)的武義南缸窯村；《美人樹(shù)》的創(chuàng)作起源于村口的大樹(shù)；《水妖喀喀莎》中藍(lán)婆住的屋子，是小時(shí)候曬谷坪旁的土房子……“故鄉(xiāng)使我童年的心靈充滿(mǎn)陽(yáng)光雨露和草木氣息，一直溫暖芬芳至今?！彼f(shuō)。

76歲的畫(huà)家何水法，依然奔波于全省各地，為的是尋找一朵靈動(dòng)的荷花?！巴瑯邮呛苫?，開(kāi)在不同的地方，就有著不同的景致。比如，西湖的荷花是一片一片的，視野開(kāi)闊；武義的十里荷花有上百個(gè)品種，有單瓣的、復(fù)瓣的……”在他眼里，筆墨是中國(guó)畫(huà)的生命線(xiàn)，水是中國(guó)畫(huà)的靈魂，寫(xiě)生是畫(huà)家與生活的對(duì)話(huà)。

大運(yùn)河，是作家海飛腳印遍布的地方。每當(dāng)寫(xiě)作累了、需要找靈感，甚至是無(wú)目的閑逛的時(shí)候，他總會(huì)沿著大運(yùn)河走下去。江南的意象，也刻在了這位江南作家的筆下。這些年，他策劃推動(dòng)的海小槍槍公益童書(shū)館，大門(mén)距離大運(yùn)河只有七步。

從小居住于杭州井亭橋一帶，中國(guó)工程院院士李家彪自然而然有一種對(duì)水的親近。這種情感，觸發(fā)他在更深更遠(yuǎn)的大洋探索中留下自己的人生軌跡，也驅(qū)使他在科研工作中揚(yáng)帆遠(yuǎn)航。“浙江文化底蘊(yùn)豐厚，但對(duì)于海洋文化的發(fā)掘和保護(hù)，依然亟待加強(qiáng)?！彼锌?，浙江與水是密不可分的。深埋在地下的海洋沉積物，蘊(yùn)藏著我們的歷史和人文記憶。

采訪(fǎng)中我們發(fā)現(xiàn)，以浙江的山水風(fēng)光為起點(diǎn)，地域、人文、藝術(shù)、歷史之間，似有一條無(wú)形的“紐帶”。

何建華更傾向于把“詩(shī)畫(huà)江南”理解為一種動(dòng)態(tài)的意向?！斑@四個(gè)字讓人產(chǎn)生豐富的、可視性的聯(lián)想，就是詩(shī)中有畫(huà)、畫(huà)中有詩(shī)，還帶有水墨江南的意味。這種意境會(huì)展現(xiàn)出一種畫(huà)面感，令人遙想詩(shī)與遠(yuǎn)方。”他說(shuō)。

人文、發(fā)展——塑造一個(gè)有活力的浙江

江南之所以令人沉醉，不僅因?yàn)樯剿L(fēng)光，更因?yàn)槿宋?、歷史積淀鍛造出的人的品格。無(wú)論是身在異鄉(xiāng)的浙江人，還是在這片土地上奮斗的“新浙江人”，都善于“闖”、勇于“試”、敢于“冒”。

“詩(shī)畫(huà)江南、活力浙江”省域品牌主題詞明信片。林曉暉/攝Postcards celebrating Zhejiang’s provincial slogan “Picturesque and Dynamic Zhejiang”. Photo by Lin Xiaohui.

太湖古鎮(zhèn)夜景。幾凡/攝The night view of Taihu Lake Ancient Town. Photo by Ji Fan.

讀懂了人，也就推開(kāi)了“活力浙江”這扇窗?！拔迩昵暗牧间救?，肯定是當(dāng)時(shí)最有活力的，這才給我們留下這么神秘而豐富的遺產(chǎn)。”良渚博物院（良渚研究院）新院長(zhǎng)徐天進(jìn)頗有新意地闡釋了地理環(huán)境對(duì)人的影響。“環(huán)境學(xué)派認(rèn)為，文明的進(jìn)展主要取決于環(huán)境，人居住的大空間，對(duì)自身的影響很大，這種影響必然又是相互的。”正如不少人感佩他“接棒”良渚博物院（良渚研究院）的勇氣，他也被故鄉(xiāng)永康五金城問(wèn)鼎全球的魄力折服?！斑@離不開(kāi)永康人骨子里充滿(mǎn)活力的文化基因?！彼f(shuō)。

安徽籍中科院院士錢(qián)前與浙江人打了近40年交道?！霸谖铱磥?lái)，無(wú)論是名人大家，還是普通工作者，都有不一般的活力?！彼ΨQ(chēng)，自己幾十年如一日，候鳥(niǎo)般“南下北上”堅(jiān)持分子育種事業(yè)，或許也是受到了這種活力的感染。

這種活力，觸發(fā)著人們不斷探索如何在時(shí)代浪潮激蕩中塑造一個(gè)有希望的浙江。

多年前，浦江的水晶加工產(chǎn)業(yè)飛速發(fā)展，“散亂污”的產(chǎn)業(yè)模式對(duì)河流湖泊造成破壞，這讓身在北京的金元浦皺起了眉頭。“生態(tài)是浦江的天然優(yōu)勢(shì)，人、環(huán)境與經(jīng)濟(jì)的相融，能夠催生出最大的發(fā)展動(dòng)力?！爆F(xiàn)在，飽受詬病的“牛奶河”“垃圾湖”得到治理，金獅湖、翠湖、通濟(jì)湖碧波蕩漾?！凹亦l(xiāng)改革發(fā)展的新面貌，增強(qiáng)了我們的歸屬感和自豪感。”他說(shuō)。

西安人張穎嵐到浙江大學(xué)工作剛滿(mǎn)6年，他感嘆于浙江正以飽滿(mǎn)活力續(xù)寫(xiě)文化遺產(chǎn)的詩(shī)篇。從西湖的免費(fèi)開(kāi)放，到良渚遺址管委會(huì)的成功運(yùn)作，再到當(dāng)下“千座鄉(xiāng)村博物館”的積極建設(shè)，浙江在文化遺產(chǎn)保護(hù)、傳承和利用上的“思路”和“闖勁”讓張穎嵐印象深刻。他說(shuō)：“這種‘活力’不僅使這些遺址、古建筑和文物能夠?yàn)楣娝J(rèn)知和了解，還使這些與現(xiàn)代生活已經(jīng)拉開(kāi)一段距離的遺產(chǎn)，能夠在現(xiàn)代生活中產(chǎn)生一種文化的推動(dòng)力?！?/p>

現(xiàn)在，在內(nèi)蒙古長(zhǎng)大的設(shè)計(jì)師韓緒，對(duì)新時(shí)代的浙江村莊有了不同見(jiàn)解。幾年前，他參與了浙江省農(nóng)村文化禮堂視覺(jué)形象及符號(hào)系統(tǒng)設(shè)計(jì)，創(chuàng)作團(tuán)隊(duì)在4個(gè)月的前期調(diào)研中，通過(guò)完整記錄、體驗(yàn)“農(nóng)村24小時(shí)”，融入當(dāng)?shù)匚幕?。他有些意外地發(fā)現(xiàn)，不少農(nóng)村已不再是“落后、閉塞”的代名詞。浙北平原地區(qū)，不少村民自辦企業(yè)，吸引著來(lái)自全國(guó)各地的“新村民”。“這股發(fā)展的勁，不分城與鄉(xiāng)，都是新時(shí)代浙江的寫(xiě)照?！?/p>

“改革開(kāi)放后的溫州模式以及現(xiàn)代互聯(lián)網(wǎng)經(jīng)濟(jì)都是很好的印證。”何建華說(shuō)，即使面臨著發(fā)展的難題，浙江人也勇于創(chuàng)新突破，這是浙江的人文精神。

當(dāng)下、未來(lái)——省域品牌就像“一條路”

“作家王旭烽、書(shū)法家趙雁君把紹興推薦給您”“考古學(xué)家徐天進(jìn)、作家湯湯對(duì)浙江歷史名人王陽(yáng)明的精神世界心向往之”“考古學(xué)家杜正賢、博導(dǎo)金元浦最喜歡的浙江美食是東坡肉”“文史專(zhuān)家陳野、歌手龐龍贊美浙江人的堅(jiān)韌、聰敏”……在采訪(fǎng)中，這些浙江籍文化名人飽含深情與自豪地將自己內(nèi)心深處的家鄉(xiāng)之美推薦給大家。

當(dāng)“詩(shī)畫(huà)江南、活力浙江”系列采訪(fǎng)活動(dòng)接近尾聲，一組以“一抹江南”“一頁(yè)書(shū)卷”“一味鮮香”“一縷情義”為主題的明信片隨之誕生。此刻，這些承載著山水人文、創(chuàng)新活力的小小卡片，已從杭州遙寄向遠(yuǎn)方。

看到“詩(shī)畫(huà)江南、活力浙江”系列采訪(fǎng)之后，初到杭州的創(chuàng)業(yè)者常潔給我們發(fā)來(lái)微信：“我選擇到浙江發(fā)展，看中的就是這里的人文氛圍，還有浙江人的務(wù)實(shí)精神；我眼中的浙江人，就如《茶人三部曲》的主人公杭嘉和一樣，清瘦健康的外表下卻有厚重、講情義、有擔(dān)當(dāng)?shù)膬?nèi)心……”她最想把明信片寄給自己遠(yuǎn)在北京的母親。“我想邀請(qǐng)她在金秋時(shí)節(jié)到杭州品茶，還想帶她一起品讀王旭烽的新書(shū)《望江南》?！彼f(shuō)。

當(dāng)明信片送到杜正賢手中時(shí)，由他擔(dān)任系主任的浙大城市學(xué)院考古系已經(jīng)迎來(lái)第一屆新生?！翱脊畔祻臒o(wú)到有，是許多人的心血，沒(méi)有一點(diǎn)勇氣與魄力，沒(méi)有點(diǎn)面向未來(lái)的思維，是辦不成的?！彼f(shuō)，活力浙江，就寫(xiě)在這些朝氣蓬勃的年輕人臉上。浙江是文物大省，未來(lái)考古系將為考古這項(xiàng)意義非凡的事業(yè)輸送人才。

在中國(guó)絲綢博物館、浙江自然博物院、浙江省農(nóng)業(yè)科學(xué)院，青年科研人員、游客們?cè)诿餍牌蠈?xiě)下祝福，薄薄的紙張承載著厚重的心愿，與今天的浙江一起，“奔赴”遠(yuǎn)方。

跨越萬(wàn)水千山的明信片，拉近了人們與這片土地的距離。雖然遠(yuǎn)在法國(guó)留學(xué)，浙江大學(xué)校友“梨子”依然時(shí)時(shí)牽掛江南：“杭州是我最牽掛的城市之一，無(wú)論我走到哪里，我心中總有一個(gè)位置留給她。”在浙江奮斗10余年的江西籍外賣(mài)小哥鐘繼業(yè)難掩激動(dòng)：“這些年，浙江的城市越來(lái)越漂亮，高樓大廈拔地而起。我希望自己像這里一樣，越來(lái)越有活力。”

與浙江有淵源的人，都在不約而同地思考：今天的浙江，為什么需要省域品牌？早在去年8月，省域品牌主題詞深化工作就已啟動(dòng)。參加過(guò)其中兩次座談會(huì)的省政府咨詢(xún)委員會(huì)學(xué)術(shù)委副主任劉亭說(shuō)：“這是一件好事?！?省域品牌作為一個(gè)省域最鮮明的標(biāo)識(shí)，既是提升綜合實(shí)力、凝聚精氣神的重要方式，也是對(duì)外展現(xiàn)整體形象、擴(kuò)大影響力的關(guān)鍵環(huán)節(jié)。

“就像一個(gè)城市無(wú)論有多少自然的、社會(huì)的資源，總是千流一源、一以貫之?！苯鹪终f(shuō)，省域品牌就是一張名片，它告訴我們城市應(yīng)該具備什么樣子的“魂”，我們能從中體會(huì)到城市的獨(dú)特內(nèi)涵。他期待，未來(lái)的浙江能更好地發(fā)掘這種“魂”，拓展省域品牌的內(nèi)涵，通過(guò)數(shù)字化改革，將文化與科技高度融合起來(lái)。

徐天進(jìn)從省域品牌說(shuō)起，說(shuō)到了自己的一個(gè)愿望—有一天，人們把逛博物院當(dāng)作日常。匠人可以在這里展示制玉的流程，游客也可以在其輔導(dǎo)下上手加工，就像一種實(shí)驗(yàn)考古，參與和體驗(yàn)文明的這種進(jìn)程?！啊?shī)畫(huà)江南、活力浙江’，不是虛的，是可以觸摸的，或者說(shuō)，就蘊(yùn)藏在日常里。”他說(shuō)。

……

也許，省域品牌就像“一條路”，走過(guò)它，就能梳理出一部充滿(mǎn)生機(jī)活力、不斷超越自我的發(fā)展史、奮斗史、創(chuàng)新史；而更重要的是，沿著這條路，我們能夠讀懂當(dāng)下、探尋未來(lái)。

麗水云和梯田。劉麗莉/攝The terrace fields in Yunhe county, Lishui city in Zhejiang province. Photo by Liu Lili.

Understanding the Poetic and Picturesque Zhejiang

By Chen Ning

Can you understand Zhejiang today? Back in June, a highly anticipated provincial brand slogan titled “Picturesque and Dynamic Zhejiang” opened up the imagination of Zhejiang people. The short title specifies picturesque landscapes and the continuous cultural context of Zhejiang; but its long significance connects the past and the future, and triggers the spirit of Zhejiang people who dare to experiment and stand at the forefront of the times in embrace of change.

Not long after this brand slogan was put forward, Zhejiang authorities invited 18 experts and scholars from various industries and fields for their opinions about Zhejiang. The conversations were like brainstorms. We found that the nature of Jiangnan (south of the Yangtze River) and the spirit of Zhejiang have long been engrained in their genes.

“This slogan condenses the yesterday, today and tomorrow of Zhejiang, as well as the landscape, humanities and spirit of Zhejiang. The creation and cultivation of a provincial brand is undoubtedly a pioneering work,” He Jianhua, former deputy president of Shanghai Academy of Social Sciences, commented.When high-frequency words such as “hometown, landscape,humanities, development, present, future” continue to appear in our interviews, a “fresh and living” Zhejiang gradually emerges.

From the rich and fertile Hangzhou-Jiaxing-Huzhou Plain to the beautiful Tang Poetry Road; from the coast of the East China Sea, to the green mountains in southern Zhejiang ... Zhejiang is an important birthplace of the Jiangnan culture. After years of accumulation, those picturesque landscapes have been integrated with people to have constructed the realistic source of the picturesque Zhejiang and the poetic Jiangnan.

Hometown is one of the elements that appear frequently in the interviews. The hometown of archaeologist Du Zhengxian is Yanqian village in Dongyang county, Jinhua city, that of writer on children’s stories Shen Shixi, Dongdu village in Cixi, countylevel city in Ningbo city and the hometown of cultural scholar Jin Yuanpu is Pujiang county, Jinhua city the origin of the world’s rice farming culture ...

“詩(shī)畫(huà)江南、活力浙江”省域品牌主題詞明信片。林曉暉/攝Postcards celebrating Zhejiang’s provincial slogan “Picturesque and Dynamic Zhejiang”. Photo by Lin Xiaohui.

People and places are always closely related. These people were born and grew up in Zhejiang, so they are also the best at drawing inspiration from their familiar land. The traces of her hometown can be found in many works by Tang Tang. The inspiration for Tang Tang’s Fantasy Childhood Storybooks came from Nangangyao village in Wuyi county, Jinhua city where she grew up; Beauty Tree originated from the big tree at the entrance of the village; and Water Elf Kakasha from an earthen house next to the sunning ground when she was a child…. “My hometown filled my childhood with sunshine, rain, dew and aroma of vegetation,and it has always been warm and fragrant to this day,” she said.

The 76-year-old painter He Shuifa still travels all over the province in search of a smart lotus flower. “It’s the same lotus, but when it blooms in different places, it brings different scenery. For example, the lotus in the West Lake is gathered in various corners,with a wide field of vision; the ten-mile lotus in Wuyi comes in hundreds of varieties….” In his eyes, brush and ink are the lifeblood of traditional Chinese painting, with water as the soul and sketching as the dialogue between the artist and life.

The Grand Canal is the place where writer Hai Fei’s footprints are scattered. Whenever he is tired of writing, needs inspiration,or even wanders aimlessly, he would always walk down the Grand Canal. The image of Jiangnan is also engraved with the pen of this Jiangnan writer. Over the years, the Haixiao Qiangqiang Public Welfare Children’s Library, which he planned and promoted, is only seven steps away from the Grand Canal.

Living in the Jingtingqiao area of Hangzhou in his childhood,Li Jiabiao, an academician of the Chinese Academy of Engineering,naturally has an affinity for water, which triggered him to leave his own life track in the deeper and farther ocean exploration. He said with emotion that deeply buried marine sediments contain our historical and cultural memories.

During the interviews, we found an invisible “bond” between regions, humanities, arts and history. He Jianhua is inclined to understand poetic Jiangnan and picturesque Zhejiang as a dynamic motif. “These words lend people rich and visual associations, that is, there are paintings in poems, poems in paintings, and this artistic conception will show a sense of picture, which reminds us of poetry and distant places,” he said.

Jiangnan is intoxicating not only because of its scenery,but because of the character of the local people forged by the accumulation of humanities and history. Whether it is a Zhejiang native living elsewhere, or a “new Zhejiang residents” working in this land, they are all good at making breakthroughs and being adventurous. Once you understand the people, you will open the window of “Dynamic Zhejiang”.

“The Liangzhu people 5,000 years ago must have been the most energetic at that time, which is why they left us such a mysterious and rich legacy,” Xu Tianjin, the new director of Liangzhu Museum (Liangzhu Research Institute), explained quite innovatively the influence of geographical environment on people.“The environmentalists believe that the progress of civilization mainly depends on the environment. The large space in which people live has a great influence on them, and this influence must be mutual.” Just as many people admired him for his courage of“taking over” Liangzhu Museum, he was also impressed by the courage of his hometown Yongkang Hardware City in Jinhua city to win over the world. “This is inseparable from the vibrant cultural genes in Yongkang people’s bones,” Xu said.

Qian Qian, an academician of Chinese Academy of Sciences from Anhui province, has been in continuous contact with Zhejiang people for nearly 40 years. “In my opinion, whether celebrities or ordinary workers, they all have extraordinary vitality,”according to Qian. He said with a smile that he has been like a migratory bird for decades, “going south and north” in the cause of molecular breeding, perhaps because of this.

This vitality triggers people to continuously explore how to shape a promising Zhejiang in the turbulent times. Many years ago, the crystal processing industry developed rapidly in Pujiang,and the “scattering and polluting” industrial model caused damage to rivers and lakes, which made Jin Yuanpu in Beijing frown. “Ecoenvironment is the natural advantage of Pujiang county, Jinhua city and the integration of people, environment and economy can give birth to the greatest driving force for development.” Now, the much-criticized “Milk River” and “Trash Lake” have been treated,and Jinshi Lake, Cuihu Lake and Tongji Lake are rippling with green water. “The new look of reform and development in our hometown has enhanced our sense of belonging and pride,” he said.

Zhang Yinglan, a native of Xi’an, has just completed six years of work in Zhejiang University. He is happy that Zhejiang is continuing to write poems about cultural heritage with full vigor. From the free access to the West Lake to the successful operation of Liangzhu Site Administrative Committee, and the current construction of “Thousands of Village Museums”,Zhejiang’s “ideas” and “adventure” in the protection, inheritance and utilization of cultural heritage have impressed Zhang. He said, “This ‘vitality’ not only enables these sites, ancient buildings and cultural relics to be recognized and understood by the public,but also enables these heritages, which have been distanced from modern life, to play a role of cultural impetus in modern life.”

紹興倉(cāng)橋直街歷史保護(hù)區(qū)。袁云/攝The Cangqiao Zhijie Historic Block in Shaoxing city. Photo by Yuan Yun.

Now, Han Xu, a designer who grew up in Inner Mongolia,has a different view of Zhejiang villages in the new era. A few years ago, he participated in the design of the visual image and symbol system of the rural cultural auditoriums in Zhejiang province.During the four-month preliminary investigation, the creative team integrated into the local cultural life through a complete record and experience of “24 hours in the countryside”. He was somewhat surprised to find that many rural areas are no longer synonymous with “backwardness and isolation”. In the plain of northern Zhejiang, many villagers run their own businesses,attracting “new villagers” from all over China. “This impetus,regardless of urban or rural areas, is a portrayal of Zhejiang in the new era,” according to He. “The Wenzhou Model and the modern internet economy are good examples.” He Jianhua said that even in the face of development difficulties, Zhejiang people are brave enough to innovate and make breakthroughs, which is also the humanistic spirit of Zhejiang.

“Wang Xufeng and Zhao Yanjun recommend Shaoxing to you”, “ Xu Tianjin and Tang Tang yearn for the spiritual world of Zhejiang historical celebrity Wang Yangming”, “Du Zhengxian and Jin Yuanpu’s favorite Zhejiang food is Dongpo pork”, and“Chen Ye and Pang Long praise the tough and smart Zhejiang people” ...

When the series of interviews came to an end, a series of postcards was born accordingly with the themes of “A Touch of Jiangnan”, “A Page of a Book”, “Fragrant Food”, and “A Trace of Love”. At this moment, these little cards carrying landscape pictures and innovative vitality have been sent from Hangzhou to faraway places.

After reading the series of interviews, Chang Jie, an entrepreneur who first arrived in Hangzhou, sent us a WeChat message: “I chose to start a business in Zhejiang because of the humanistic atmosphere here and the pragmatism of Zhejiang people. Zhejiang people in my eyes are like Hang Jiahe, the protagonist of the Tea People Trilogy. Under the thin and healthy appearance, there is a stout, affectionate and responsible heart ...”She most wanted to send a postcard to her mother in Beijing. “I want to invite her to Hangzhou to taste tea in September, and I want to take her to read Wang Xufeng’s new book Viewing Jiangnan together,” she said.

When the postcard was delivered to Du Zhengxian, the Archaeology Department of Zhejiang University City College,where he is Chairman, welcomed its first freshmen. “The Department of Archaeology started from nothing, and it is the hard work of many people. Without a little courage, or a little future-oriented thinking, it can’t be done.” He said that the vitality of Zhejiang is written on the faces of these vigorous young people.Zhejiang is a large province of cultural relics. In the future, the Department of Archaeology will send talents to this extraordinary cause.

At the China National Silk Museum, the Zhejiang Museum of Natural History, and the Zhejiang Academy of Agricultural Sciences, young researchers and tourists wrote their blessings on postcards. The thin cards carried profound wishes, and together with today’s Zhejiang, to the distant places. The postcards spanning thousands of rivers and mountains have shortened the distance between people and this land. Although studying abroad in France, Zhejiang University alumni “Pear” still cares about Jiangnan: “Hangzhou is one of the cities I care about most.No matter where I go, there is always a place in my heart for her.” Having worked in Zhejiang for a dozen years, Zhong Jiye,a delivery boy from Jiangxi, couldn’t hide his excitement: “In recent years, I have seen cities in Zhejiang become more and more beautiful, and high-rise buildings are shooting up. I hope that I will be more and more dynamic like here.”

People who have ties to Zhejiang are all thinking in the same way: Why do we need provincial brands in today’s Zhejiang? As the most distinctive logo of a province, the provincial brand is not only to enhance the overall strength, but also to condense the spirit. It is also an important way to showcase the overall image to the outside world and expand its influence.

“It’s like no matter how many natural and social resources a city has, it always has one source to trace,” Jin Yuanpu said that a provincial brand is a business card that tells us what kind of “soul”a city should have. You could experience the unique connotation of the city from it. He expected that in the future, Zhejiang could better explore this “soul”, expand the connotation of the provincial brand, and highly integrate culture and technology through digital reform.

運(yùn)河明珠—紹興東湖。袁云/攝The Donghu Lake in Shaoxing city, a shining pearl along the Grand Canal.Photo by Yuan Yun.