真正友好
—— Paw Day 旗艦店

責(zé)任編輯：張羽

1 巨大弧形窗戶環(huán)繞店內(nèi)一側(cè)Large curving windows wrap along one side of the space

hcreates

一家于2010 年成立于上海的室內(nèi)設(shè)計咨詢工作室。設(shè)計項目主要位于中國大陸，并逐漸擴展到亞洲其他國家和地區(qū)。事務(wù)所與理念相近的客戶合作，通過提供激發(fā)視覺及感官的室內(nèi)設(shè)計方案，增加環(huán)境的潛力。hcreates 以設(shè)計現(xiàn)代時尚的餐廳和酒吧聞名于上海設(shè)計業(yè)，并持續(xù)擴展在辦公室、健康和保健行業(yè)的業(yè)務(wù)。其設(shè)計哲學(xué)來自于新西蘭人的創(chuàng)造力、革新和實用精神的結(jié)合。設(shè)計就該是簡單、有趣和聰明的。

事務(wù)所很榮幸被列入安邸中國AD100榜單，近年來其設(shè)計作品被Interior Design、Residence 等多家國內(nèi)外雜志發(fā)表。

hcreates

hcreates is an interior design and consulting studio based in Shanghai, designing projects across China and increasingly across Asia since 2010. The practice works with like-minded clients to achieve spaces that are designed to enhance one's environment and leave people feeling stimulated and inspired. Well-known in Shanghai for creating contemporary restaurants and bars, hcreates continues to develop a significant portfolio of office and health and wellness spaces too. Its design philosophy comes from an ingrained sense of kiwi ingenuity, innovation and practicality. Design should be simple,fun and clever. The firm is honored to have been included in the AD100 by Architectural Digest China and featured in local and international magazines such as Interior Design, Residence and many more.

Hannah Churchill

來自新西蘭南島。作為一位室內(nèi)設(shè)計師，她對一切創(chuàng)新的東西都充滿了激情。從惠靈頓維多利亞大學(xué)建筑系畢業(yè)后，Hannah 在新西蘭一家著名建筑公司開始了自己的工作生涯。2009 年她來到上海，在擴展視野的同時，很快開始獨立承接項目，于2010 年創(chuàng)立hcreates。熱愛旅行的她常常會在不同的文化和社群中找到新的設(shè)計靈感。在中國的十年里，Hannah 設(shè)計完成了上百個項目，其中包含了一些頗具影響力的餐廳和酒吧。如今，她帶領(lǐng)hcreates 團隊繼續(xù)在辦公、健身房、瑜伽館和醫(yī)療中心等生活方式空間的領(lǐng)域中探索。

Hannah Churchill

Hannah Churchill is an interior designer with a passion for all things creative, hailing from the South Island of New Zealand. After working at one of New Zealand's top architecture firms, Hannah moved to Shanghai in 2009 to broaden her horizons and began working on her own independent projects, founding hcreates in 2010. Since then, wherever she travels, different cultures and communities expand and influence her design ideas. With a decade of design experience in China, Hannah has crafted more than 100 spaces with an impressive collection of Restaurants and Bars. Hannah continues to expand her portfolio in workspace design and lifestyle spaces with gyms, yoga studios and medical practices.

2 平面圖 Paw Day-Floor Plan

室內(nèi)設(shè)計：hcreates 罕創(chuàng)(上海)建筑設(shè)計有限公司

主創(chuàng)設(shè)計師：Hannah Churchill

設(shè)計團隊：Alex Davies、Harmony Wee May Cheer、Yicheng Zeng

項目經(jīng)理：鄭怡

項目地址：上海徐匯區(qū)凱濱路38 號B1 層A14-15

完成時間：2022

面積：500 m2

攝影：Brian Chua

客戶：佩蒂股份有限公司

施工方：澤康工程

Design Firm: hcreates interior design

Lead Designer: Hannah Churchill

Design Team: Alex Davies, Harmony Wee May Cheer, Yicheng Zeng

Project Manager: Sylvia Zheng

Project Location: A14-15, B1,No.38 kaibin Road, Xuhui district,Shanghai

Completion Year: 2022

Gross Built Area: 500sqm

Photo Credits: Brian Chua

Client: Peidi

General Contractor: Ze Kang Construction

1 寵物美容區(qū)前臺 The beauty zonecounter

2 貓咪多功能房外觀 Multi-function cat room exterior

在上海這座動物友好城市，中國寵物營養(yǎng)先驅(qū)企業(yè)佩蒂為愛寵人士建立了一個多功能社交中心。Paw Day 旗艦店綜合寵物洗護沙龍、寵物食品、日托寄養(yǎng)、戶外活動區(qū)域、犬類訓(xùn)練游泳池和咖啡店。這個有趣的品牌以可愛圖標(biāo)和高調(diào)明亮的色彩吸引年輕人到來。整體室內(nèi)設(shè)計呈現(xiàn)出活潑俏皮的氛圍，同時向大眾傳遞出品牌優(yōu)勢和愛寵理念。

旗艦店位于上海濱江西岸露天綜合體。簡約精致的黑色和奶油色外墻勾勒出主入口和面向室外空間的大折疊窗。入口前方大片戶外區(qū)域是預(yù)留的犬類游樂區(qū)，可以為不同體型的狗狗提供活動空間。

走進店內(nèi)，首先引入眼簾的是用暖橙色和紅色縈繞的零售區(qū)域，五彩繽紛的商品區(qū)和寵物寄養(yǎng)隔間。暖木色、珊瑚和亮橙色與黑色抹灰墻壁形成鮮明對比。整個店內(nèi)使用類似百貨公司指路牌區(qū)分出零售區(qū)、寵物咖啡和美容區(qū)。

店里亮橙色的咖啡柜臺，如果被認(rèn)為是店主自己使用的，那就大錯特錯啦！Paw Day 專設(shè)寵物咖啡和相鄰廚房，供主人學(xué)習(xí)準(zhǔn)備和烹飪寵物新鮮食材。主人也可以在這里直接為毛孩子購買新鮮制備的高級寵物料理。

店內(nèi)另一側(cè)被一面巨大弧形窗戶環(huán)繞。透過窗戶會發(fā)現(xiàn)這是一個為不同體型的狗狗所設(shè)計的大型室內(nèi)游泳池。主人和他們的狗狗可以通過環(huán)形窗戶或觀察孔直接看到泳池內(nèi)的情況。游泳池位于室內(nèi)犬類活動區(qū)，這里包含狗狗酒店，以及供日托寄養(yǎng)的狗狗休息活動的地方。犬類活動區(qū)整體顏色柔和。淺綠色、粉色和珊瑚色蜿蜒于泳池和墻壁，弧形天花板神似涌動的波浪，呼應(yīng)了毛孩子們歡快的跳躍和玩耍。

寵物美容區(qū)位于店內(nèi)中心。在弧形洞石材接待臺，店員可以為寵物進行一對一精油咨詢，接待臺后方的工作室可提供寵物定制精油沐浴和美容項目。工作室配備同時滿足貓咪和狗狗的需求，該空間使用歡快的藍色和黃色進行點綴。

店內(nèi)左邊區(qū)域全都劃分給了貓咪。圓形活動室用來和貓咪進行互動，可以看到貓咪們相互追逐、玩耍、磨指甲和睡覺。活動室后方是貓咪酒店，可以通過活動室墻上的觀察孔互動，同時又維護了兩個空間的私密性，如此設(shè)計是為了控制貓咪活動室和貓咪旅館之間的聯(lián)動，當(dāng)兩邊互通，貓咪可選擇感到舒適的區(qū)域呆著。貓咪和狗狗酒店全部使用明亮色系，設(shè)有寬敞的休息空間，適合不同體型的寵物。每間單獨配備照明和溫度控制系統(tǒng)，為寵物定制獨一無二的舒適環(huán)境。

寵物服務(wù)在中國的發(fā)展不容小覷，其范圍已經(jīng)從美容、高端寵物食品延伸至保姆級全天候照料，以及所有可企及的寵物需求。如同人類需要美容美發(fā)，兒童需要日托照顧等等，這些精準(zhǔn)服務(wù)在寵物行業(yè)中將成為未來趨勢。

In a city of animal lovers, leading Chinese pet nutrition company Peidi has created a community home for pet lovers in Shanghai. The flagship retail space, Paw Day encompasses a pet spa, salon, fresh food, daycare, hotel, an outdoor activity zone, dog swimming pool and a coffee shop. The fun-loving brand was visualized with cute icons and strong colours appealing to a youthful and young audience. The interior design needed to reflect this fun and playful nature but with a premium edge which reflected the brand and the audience.

3 寵物泳池 Pet Pool

4 寵物泳池細節(jié) Pet Pool-detail

1 零售區(qū) Retail

Located on the popular West Bund, the facility is situated within an open-air complex. A minimal, sophisticated black and cream fa?ade outlines the main entry and large folding windows that face onto the outdoor space. The large outdoor area in front is reserved for an outdoor play area for dogs, with flexibility for setting up different outdoor runs for small and large dogs.

Entering inside, the earthy orange and red interior of the retail zone encircles the fa?ade with a mix of colourful displays and live animal enclosures. Warm wood, corals, and bright oranges contrast with black plastered walls.Wayfinding signage like a department store sets up the zones of general retail, pet café and beauty zone within the main space.

You would be remiss in thinking the bright orange café counter is for pet owners to purchase for themselves. This pet café, with an adjacent kitchen, provides a space for owners to learn how to cook and prepare fresh food for their pets, or to buy fresh pre-made premium meals for their fourlegged friends.

2 貓咪幼兒園 Cat Kindergarden

3 狗狗美容室 Dog SPA Room

4 寵物酒店 Pet Rooms

5 貓咪多功能房 Multi-function cat room

6 寵物咖啡和廚房 Pet Cafe & Kitchen

Large curving windows wrap along one side of the space. Looking through, you can’t miss the large swimming pool designed to cater for both large and small dogs. Owners and their dogs can watch through windows or peepholes directly against glass sections of the pool. The pool is within the indoor dog activity zone, which also contains the dog hotel and rest space for dogs at doggy daycare. The activity space is softly coloured with light greens, pinks and corals that wave along the pool and walls. Curved ceiling forms reflect the waves, inspired by their joyful jumps and play.

The beauty zone is in the center of the main space. A curving, travertine, stone countertop provides for your animal’s one-on-one essential oil consultation, followed by their custom essential oil bath and grooming session in the rooms behind. Rooms are designed specifically for the needs of either cats or dogs, joyfully coloured with pops of blue or yellow.

The left side of the space is devoted to all things cat. A round activity room is a space for playing with the cats and for the cats themselves to stretch, play and relax. Small peepholes from the cat hotel into the space allow interaction whilst considering privacy between the two zones. Designed to allow controlled movement between the activity room and the cat hotel, when opened, cats can choose to wander between the spaces as they feel. The cat and dog hotel rooms are both brightly coloured with generous resting spaces designed for all sizes of animal.Individually temperature and lighting controlled,they provide custom comfort for your pet.

As a rapidly growing industry in China,services for pets are expanding from, general grooming and premium pet food, to all-day pampering and accessories, considering all needs your fluffy and precious animal could ever imagine. Much like human beauty and fashion and child daycare services, these trends are extending to your beloved pet.