路漫漫其修遠兮，吾將上下而求索

2022北京冬奧會一定會讓全世界看到中國民眾對冰雪運動的熱情和中國冰雪產業(yè)的蓬勃發(fā)展。

With the efforts of all Chinese people， the Beijing 2022 Olympic Winter Games should show the world the enthusiasm of Chinese people for winter sports and the vigorous development of China’s winter sports industry.

2022年北京冬奧會的腳步越來越近了，為了助力冬奧，推動中國冰雪運動走上科技創(chuàng)新之路，2021年11月22日北京三夫戶外有限公司在經過意向確認、總局審批、掛牌摘牌和冬季運動管理中心簽約等程序后正式向冬季運動管理中心和各雪上項目國家集訓隊贊助X-BIONIC品牌旗下Energy Accumulator聚能系列全新一代4.0產品并成為了中國國家自由式滑雪U型場地隊供應商，在一個冬天的上午China Textile記者特意采訪了三夫戶外創(chuàng)始人及董事長張恒。

心懷祖國——走在科技助奧的路上

說到X-BIONIC品牌張恒如數家珍，“X-BIONIC是瑞士黑科技運動奢侈品牌，其將仿生學技術創(chuàng)造性應用于服裝領域，具有深厚技術底蘊和持續(xù)創(chuàng)新能力，在全球擁有超過800項技術的專利，連續(xù)13年獲得PlusX創(chuàng)新技術大獎，連續(xù)16年獲得41個德國紅點獎，在恒溫系統(tǒng)等核心仿生科技領域名列前茅。目前在歐洲有超過20個國家滑雪隊使用X-BIONIC的產品作為體育競賽裝備，穿戴X-BIONIC產品的運動員在包括冬奧會在內的國際滑雪大賽中，共獲得了超過1，210枚獎牌（該統(tǒng)計自2013年-2020年4月）。X-BIONIC贊助瑞士國家高山滑雪隊取得了19-20、20-21兩個賽季歐洲高山滑雪總積分冠軍?！?/p>

在回答X-BIONIC品牌下Energy Accumulator聚能系列產品為什么適合于滑雪穿著？它是怎樣在寒冷中保持運動員身體恒溫的？張恒說“滑雪運動的著裝面臨兩個大的挑戰(zhàn)：一是在低溫環(huán)境要高度保暖，二是在滑行運動中要排汗舒爽，不能燥熱。X-BIONIC的聚能加強系列（ENERGY ACCUMULATOR）通過多項專利技術和持續(xù)研發(fā)改進，良好地實現了上述功能。立體編織結構可以導引存儲汗水和空氣，有高度保暖功能，而在運動中身體溫度較高時，通過汗水蒸發(fā)和外層冷卻的汗水進行降溫。聚能加強產品使用間歇性壓縮技術在保持肌肉穩(wěn)定的同時降低對血液循環(huán)的影響，保持了身體的運動靈敏度；一體編織結構和優(yōu)質紗線可以讓產品較長時間穿用而沒有太大的異味。這些功能累加，讓XBIONIC的聚能加強系列的滑雪功能內衣、滑雪襪、護臉、護脖等產品成為滑雪運動的專業(yè)選擇?！?/p>

眾所周知X-BIONIC品牌是瑞士知名運動奢侈品牌，2019年三夫代理引進，后來又重金收購過來，張恒道出了其中的原因：“三夫公司一直在考慮收購一個國際專業(yè)戶外運動品牌，收購有三個考量，其一是品牌專業(yè)高端且有獨特科技，其二是品牌產品要應用于跑步、滑雪、騎行等新興時尚運動中；其三是價格合適，X-BIONIC幾乎完美地符合了這幾個要求?，F在品牌在飛速發(fā)展，在跑步越野跑及滑雪領域，X-BIONIC品牌產品已經被廣泛認知；在射擊領域，包括奧運冠軍楊倩、張常鴻等優(yōu)秀選手在訓練和比賽中都在使用。我們已和GORE-TEX，Schoeller、Polartec、Pertex、Primaloft、Allied、Toray、Cordura、Carvico等功能面料品牌合作，將陸續(xù)推出沖鋒衣褲、單雙板滑雪服、羽絨服、抓絨、跑步、商務等產品，形成了貼身層+中層+外層全系列產品結構。” 在談到X-BIONIC品牌的主旨“時尚服從功能，功能引領時尚”，張恒解釋到“功能引領時尚”這個理念尤其適用于戶外運動產業(yè)！一是提升運動表現的功能，比如X-BIONIC的恒溫、間隙性壓縮、保暖排汗技術，可以幫助冰雪、射擊、越野跑等運動員合理管理身體能量狀態(tài)，從而提升運動成績；二是專業(yè)戶外用品的保護功能，比如防水透氣，保暖，結實耐用等。”

敢想敢干——走在夢想成真的創(chuàng)業(yè)之路上

“足夠堅韌的理想可能變成現實，亞馬遜雨林的蝴蝶煽動翅膀可能引發(fā)北美原野的一場颶風，每一份努力都會產生一下效果?！闭勂饎?chuàng)業(yè)之路，張恒不由感慨起來。

從1997年北大東門外的一個30平方米的小店發(fā)展到今天市值近30億元的大公司，三夫戶外經歷了二十多年的艱辛創(chuàng)業(yè)和發(fā)展，回想起當初創(chuàng)業(yè)的情景張恒心情激動起來，“我的創(chuàng)業(yè)之路都源于我最初的夢想。大三時聽到有人說一個人在而立之年感覺自己的人生近乎空白，什么也沒做成，當時自己的內心受到很大震撼，于是我寫下自己的幾十條夢想，比如要成功經營一家企業(yè)，周游世界，拍電影要寫書等等。這一路走過來歷盡了風霜雨雪，艱難萬險終于把這些當初的夢想都一一實現了，在這期間我曾經回老家養(yǎng)過鴨子，種過柴胡，帶著十幾塊錢去南方闖蕩，當過縫紉工，去飯館打小工，在飯館打工的時候一天給幾百只雞褪毛，燙的手通紅，沒錢住旅店就睡在鼓浪嶼的大石頭下面，睡在公交車上被早班司機師傅罵醒。大冬天花五塊錢租來平板車去趙公口取貨，回來的路上頭發(fā)一縷一縷結成了冰棱；96年大學畢業(yè)和同學還有戰(zhàn)友三個人一起開了家信息技術公司，第二年倒閉了，欠債20萬元。即使這樣我也不氣餒，我是越戰(zhàn)越敗，越敗越勇，絕不服輸，三夫其實就是紀念我們三人最早成立的公司而命名的?！笨粗鴿M臉滄桑卻透著堅毅神色的張董，我心里油然而生一種敬佩之情，不由地想起了八十年代流行歌手鄭智化的一首歌“苦澀的沙吹痛臉龐的感覺，像父親的責罵母親的哭泣永遠難忘記，年少時總是幻想在海洋的盡頭有另一個世界，長大以后為了理想而努力，漸漸忽略了父親母親和家鄉(xiāng)的消息……永遠在內心的深處聽到水手說，他說風雨中這點痛算什么，擦干淚不要怕至少我們還有夢……”每一個成功人士的背后都是一部披荊斬棘的流血流汗史啊。當我的思緒還在歌聲里漂浮時，忽然聽到張恒樂呵呵地說，“不過最困難的時候我們走過來了，現在我們經營國際國內約300個專業(yè)戶外運動品牌，涵蓋徒步、跑步、露營、登山、攀巖、騎行和滑雪等運動領域。涉及滑雪的品牌約50個左右，包括雪服、雪鞋、雪具、附配件等。其中意大利專業(yè)滑雪服DAINESE、德國專業(yè)滑雪手套REUSCH等品牌為三夫戶外在中國區(qū)總代理。我們采取線下線上多品牌多品類專業(yè)戶外運動用品一站式購齊，全國連鎖；組織戶外賽事活動增進戶外參與體驗；設計建設運營親子青少年娛樂、運動、安全培訓綜合素質教育基地。產品、服務、營地一體融合推動普及戶外運動生活方式。國產品牌近些年在質量上有很大提升，已經和國際品牌相當，同時有供應鏈和價格優(yōu)勢，但需要在設計、對冰雪運動文化的理解和潮流引領方面做更多努力?！?/p>

初心不改——走在推動國人積極參與戶外運動的路上

“我在北京大學上學的四年暑假期間，基本上每年都要去徒步旅行，1997年5月份去西藏，碰到了很多國外自助旅游者，他們自然愉悅的心態(tài)感染著我，戶外運動在歐美是一個成熟而巨大的產業(yè)，50%的人都熱衷，而在我們國家參與人數低于10%，所以中國的戶外運動前景是巨大的。”

1998年10月三夫戶外俱樂部正式成立，首次推出司馬臺長城徒步野營活動，之后每個周末節(jié)假日組織戶外體驗活動，從不間斷，如今俱樂部有16萬多會員，每年組織各類戶外活動、賽事上千次，數萬人每年隨三夫走向戶外，挑戰(zhàn)自我，體驗運動的樂趣。

講到公司未來的發(fā)展方向，張恒說道：“我更關注如何提升公司的管理運營水平，提升服務品質，做好面向未來的發(fā)展構建；我關注員工是否具有敬業(yè)精神和服務胸懷，如何通過共同努力提升公司員工的收入和生活質量；關注公司為社會為顧客提供有正向價值的產品和服務，并逐步把三夫建設成為環(huán)境友好型企業(yè)。我個人也要不斷閱讀學習，努力提升自己，帶領公司走向新的高度?！?/p>

借力冬奧，走在創(chuàng)新開拓之路上

在申奧時，中國政府曾向國際奧委會承諾到2022年中國要有3億人上冰雪或者參與冰雪活動，在提到機遇和挑戰(zhàn)時，張恒說道：“2022北京冬奧會將巨大地推動中國冰雪產業(yè)和戶外運動產業(yè)的發(fā)展。我感受到，越來越多的人，包括青少年，學習滑雪，采購雪服雪具，冬季選擇去雪場滑雪度假，這正成為一種新的時尚生活方式；最大的挑戰(zhàn)在于培訓教育，幫助人們科學地認識冰雪運動，認識冰雪裝備并正確使用。為響應3億人上冰雪的號召，我們將繼續(xù)聚焦冰雪運動，全面啟動x - b i o n i c品牌的產品設計研發(fā)、品牌營銷和渠道建設，從而更好地為專業(yè)運動員和滑雪愛好者服務；同時我們在北京南山、西山、崇禮萬龍、富龍、吉林松花湖、北大湖等雪場開設滑雪用品專營店；繼續(xù)組織或參與贊助冰雪活動賽事培訓等，前段時間我們X-BIONIC剛剛冠名贊助了在北京軍都山滑雪場舉行的第四屆全國新聞媒體滑雪邀請賽，30多家媒體機構100多位媒體記者參賽。

With Beijing 2022 Olympic Winter Games approaching， in order to support the Games， Beijing Sanfo Outdoor Products Co.， Ltd. （Sanfo Outdoor） officially sponsored X-Bionic Energy Accumulator series of a new generation 4.0 product to the Winter Sports Management Center and the national training team on November 22， 2021 and became the supplier of China’s national half-pipe freestyle skiing team. We paid a special visit to Zhang Heng， founder and chairman of Sanfo Outdoor on a winter morning.

Nation in heart—science and technology to support the Olympics

Speaking of X-Bionic brand， Zhang Heng said， “X-Bionic is a Swiss black high-tech sports luxury brand. It creatively applies bionics technology to the field of clothing， and has profound technical heritage and continuous innovation ability. It has more than 800 technology patents worldwide and won Plus X Innovation Technology Award for 13 consecutive years. It has won 41 German Red Dot Awards for 16 consecutive years， and ranks among the top in bionic technology fields such as thermostatic system. X-Bionic products are used by more than 20 national ski teams in Europe， and athletes wearing X-Bionic products have won more than 1，210 medals in international skiing competitions including the Olympic Winter Games from 2013 to April 2020. X-Bionic sponsored the Swiss national alpine skiing team to win the Alpine World Ski Championships in the 19-20 and 20-21 seasons.”

Why is Energy Accumulator series of X-Bionic brand suitable for skiing？ How does it keep an athlete’s body warm in the cold？ “There are two big challenges in dressing for skiing： one is to keep warm in low temperatures， and the other is to feel comfortable during skiing， rather than getting hot and dry. X-Bionic’s Energy Accumulator achieves these features through proprietary technology and continuous development.

Sanfo Outdoor introduced X-bionic brand in 2019 and later acquired it. Zhang Heng said： “Sanfo Outdoor has three considerations for the acquisition. One is that the brand is professional and high-end and has unique technology； second， brand products should be used in running， skiing， cycling and other emerging fashion sports； thirdly， the price is right. X-Bionic almost perfectly meets these requirements. Now the brand is developing rapidly and XBionic products are widely recognized in many fields. We have partnered with Gore-Tex， Schoeller， Polartec， Pertex， Primaloft， Allied， Toray， Cordura， Carvico and other functional fabric brands to launch a full range of products.”Speaking about the theme of X-Bionic brand， Zhang Heng explained that the concept of “function leads fashion”is especially applicable to the outdoor sports industry！ It can improve sports performance. For example， X-Bionic technology of constant temperature， gap compression and warmth retention and perspiration can help athletes reasonably manage their body energy state and thus improve their sports performance. The protection of professional outdoor products， such as waterproof， air permeability， warmth， durable and so on.”

Dare to think and do—on the road to successful entrepreneurship

“Strong enough ideals can become reality， and every effort has an effect.” Talking about the road of entrepreneurship， Zhang Heng recalled，“From a 30 square meters shop outside the east gate of Peking University in 1997 to today’s market value of nearly 3 billion yuan of company， Sanfo Outdoor has experienced 20 years of hard entrepreneurship and development， Sanfo Outdoor is actually to commemorate the three of us founded the earliest company and named. However， we have come through the most difficult time. Now we operate about 300 professional outdoor sports brands both at home and abroad， covering a variety of sports fields. There are about 50 brands involved in skiing. We take offline and online multibrand multi-category professional outdoor sports products one-stop shopping； we organize outdoor events to enhance outdoor participation experience； we operate comprehensive quality education base. The integration of products， services and camps promotes the popularization of outdoor sports lifestyle. Domestic brands have improved a lot in quality in recent years and are on par with international brands. Domestic brands also have supply chain and price advantages， but they need to make more efforts in design， understanding of winter sports culture and setting trends.”

Original aspiration is unchanged—on the road to promote people to actively participate in outdoor sports

“I went hiking every summer during my four years at Peking University. Outdoor sports are a mature and huge industry in Europe and the United States. 50 percent of people are enthusiastic about outdoor sports. The number of participants is less than 10 percent in China， so the prospect of outdoor sports is huge.”

The Sanfo Outdoor Club was officially established in October 1998. It launched the Simatai Great Wall hiking camping for the first time. After that， it organized outdoor experience activities every weekend and holidays. Now the club has more than 160，000 members and organizes various outdoor activities and competitions every year. Tens of thousands of people go outdoors with Sanfo Outdoor every year to challenge themselves and experience the fun of sports.

Talking about the future development direction of the company， Zhang Heng said：“I pay more attention to how to improve the management and operation level of the company， improve the quality of service， and do a good job in the future development construction； whether the employees have professional dedication and service mind， how to improve the income and life quality of employees through joint efforts； the company provides positive value of products and services for the society and customers， and gradually build Sanfo Outdoor into an investment environment friendly enterprise. I will strive to improve myself and lead the company to new heights.”

Leveraging the Olympic Winter Games on the road of innovation and development

“The Beijing 2022 Olympic Winter Games will give a huge boost to the development of China’s winter sports industry and outdoor sports industry，” said Zhang， referring to the opportunities and challenges ahead， with 300 Million People Participate in Winter Sports in 2022， more and more people learn to ski and go to ski resorts for holidays， which is becoming a new fashion lifestyle. The biggest challenge is training and education to help people understand winter sports scientifically. In response to 300 Million People Participate in Winter Sports， we will continue to focus on winter sports and fully launch the product design and development， brand marketing and channel construction of X-Bionic， so as to better serve professional athletes and skiers. Meanwhile， we have opened ski stores in many ski resorts. Recently， XBionic sponsored the 4th National News Media Ski Invitational Competition held in Jundu Mountain Ski Resort in Beijing. More than 100 journalists from more than 30 media organizations participated in the competition. With the efforts of all Chinese people， the Beijing 2022 Olympic Winter Games should show the world the enthusiasm of Chinese people for winter sports and the vigorous development of China’s winter sports industry.”

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