FIBO Cologne will return in April,2022
2021-12-20 09:28FuBingbing
出展世界 2021年6期
Fu Bingbing
FIBO， originally planned for 4 to 7 November 2021， was suspended due to the ongoing pandemic and the global uncertainities that exist. The show will return in 2022， on a rotational basis and take place in the exhibition halls of Cologne trade fair from 7 to 10 April. The focus will be on technologies and products for healthy living and business.？
Positive conditions for FIBO 2022
Fitness is at the centre of lifestyles. In addition to the worldwide efforts for more health through exercise， many other major topics such as digitalisation， inclusion and diversity are on the industrys agenda. At FIBO 2022， the participants will have the unique opportunity to be the first to test innovations in the market and to exchange views on the topics of the future， at a global level.
Great commitment on the part of the fitness industry
For FIBO in April 2022， there are already many commitments from the industry. For example， “Aciso Fitness & Health”，“Core Health + Fitness”， “Johnson Health Tech./ Matrix”， “Sports Art”， “True Fitness Technology”， “Keiser Corporation”， “BioTech USA”， “Panatta”， “Gorilla Wear” and “M.A.C. Centercom” will be taking part. With its proven structure， the fair will occupy seven halls next year and cover all relevant industry topics such as “Training Equipment”， “Cardio & Strength”， “Wellness & Spa”， “Health Training Equipment” or “Healthy Sports Nutrition” and integrate new areas such as “Mixed Reality Sports” and the innovations of the future， for example in the areas of health， digitalisation and nutrition.
For a healthy society and a strong fitness industry？
At FIBO fitness clubs are supported as systemically important health facilities， new business models flagged up to physiotherapists and ideas presented to hotels for their fitness and health offerings. At the trade show the“Meeting point Health & Wellness” in Hall 8 will serve as a first point of contact for health matters. Joining the fray as a partner in 2022 will be TheraPro， for example. The trade show will feature lectures thereby placing further emphasis on the medico-therapeutical range.
Making a stand against a lack of exercise？
Being a high-exposure media event FIBO also doubles as an important ambassador for the population. Journalists from all over the world provide coverage from the Cologne exhibition halls. Furthermore， the trade show team is committed to representing the interests of the sector， in the “Exercise is Medicine” initiative， for example. Planned are joint surveys as well as a presence of this Initiative at the trade show.？
Digital trends of the future？
In future the rule might apply： No success without a meaningful digital offer and the corresponding infrastructure. This is why new technologies will rank high with both exhibitors and in the programme of side events. Buzzwords include Artificial Intelligence， Virtual Reality， Gamification， Apps and Trackers.？？
Integration of existing trends with new themes
Nutrition is a perennial topic. 2022 will see FIBO additionally highlight all the possibilities offered by cannabidiol. In cooperation with“Behrentin Communication”， the organiser of the “CBD Trade Show for Sport， Beauty， Wellness and Pharmaceutical Products” FIBO will provide a stage for this trending topic at the trade show in April. The task is to educate attendees about applications and marketing possibilities as well as the latest scientific insights related to textiles and sportswear， for regeneration or performance enhancement， for example. To this end a dedicated area in Hall 4.2 will be installed. The target group are especially trade visitors from retail， clubs as well as trainers.
