北京鳳凰城中國北京

規(guī)模：250,000 平方米

設(shè)計范圍：總體規(guī)劃及建筑設(shè)計

業(yè)主：華潤置地

項目狀態(tài)：2012 年建成開業(yè)

Area: 250,000 m2

Scope: Master Plan and Architectural Design

Client: CR Land

Status: Built, Opened 2012

坐落于北京三元橋東北角黃金地段的華潤鳳凰城是一個更大規(guī)模綜合體開發(fā)項目的商業(yè)及辦公部分。這里毗鄰東三環(huán)主干道和京順路，是機場高速起點處，地理位置十分便捷。西側(cè)地塊由三座辦公大樓和兩座酒店組成，最西側(cè)的100米高樓是本項目的地標(biāo)建筑，體現(xiàn)出整個開發(fā)項目的雄心壯志。

東側(cè)地塊包含一座三層高裙樓、兩座16層高寫字樓及一座酒店式公寓。裙樓的頂層有橙天嘉禾影城、美食廣場和特色餐廳。零售區(qū)域聚焦于附近的居民區(qū)，把蓬勃向上的年輕消費者視為主要客戶，將經(jīng)營目標(biāo)放在關(guān)注時尚和創(chuàng)新生活方式的消費群體所需的產(chǎn)品和服務(wù)上。相對于零售裙樓明快活潑的建筑風(fēng)格，寫字樓的造型更為正式嚴(yán)謹(jǐn)。建筑師仍然整體利用了當(dāng)代建筑語言和細(xì)節(jié)處理，及一致的景觀園林設(shè)計，營造出一個氣氛統(tǒng)一的園區(qū)環(huán)境。本項目通過采用玻璃框罩及雙層玻璃表皮，結(jié)合了節(jié)能設(shè)計策略，從而營造了一個既具有玻璃輕盈現(xiàn)代的外觀，又具備高水平保溫隔熱效能的項目。

Prominently located in Beijing, Phoenix city is a retail and business center built into a larger development.A 100-meter tall tower anchors the project and symbolizes its ambitions.On the east parcel, a three-level podium shares the site with two 16-story office towers and an apartment tower.The podium’s top floor houses a multiplex cinema and food court.The retail featuretrendy lifestyle products targeting young, upwardly-mobile consumers from the surrounding residential community.While the retail building is playful in character and the office buildings are corporate-formal, the design strives for a campus feel, linked by the contemporary language and detail of the architecture, and unified by the landscape design.Energy-smartstrategies are used through shadow boxes,or a double-layered glazed skin, to create the look of glass with high levels of insulation and thermal protection.