印度零售業(yè)展覽會(huì)規(guī)模創(chuàng)新高

2018年零售業(yè)展覽會(huì)于2月22-24日在孟買會(huì)展中心舉辦。展會(huì)是杜塞爾多夫展覽公司旗下品牌展會(huì)杜塞爾多夫零售業(yè)展覽會(huì)（EuroShop）的一部分。

今年第11屆展會(huì)為期三天，共迎來6個(gè)國家的150家參展商和7579名專業(yè)買家，規(guī)模創(chuàng)下歷史新高。展區(qū)總面積為12000平米，展出范圍包括POP顯示器、購物者營銷、零售技術(shù)、標(biāo)識(shí)和數(shù)字打印機(jī)、零售設(shè)計(jì)以及其他相關(guān)材料和設(shè)備。同期舉辦以“重新想象零售店鋪”為主題的行業(yè)會(huì)議。

in-store asia 2018 received an overwhelming response from the retail industry

in-store asia 2018， the largest Retail Experience Expo and convention in the Indian subcontinent， was held between 22-24 February 2018 at Bombay Convention & Exhibition Centre， Mumbai， India. in-store asia is now the part of EuroShop by Messe Düsseldorf GmbH， a worlds leading retail fair for all investment needs in the retail sector.

The 11th Edition was spread over 12，000 sqm showcasing products and services in POP Display， Shopper Marketing， Retail technology， Signage & Digital Printer， Retail Design， VM& Props， Lighting， Fixture， Material & Equipment. The 3 days witnessed a participation of 150 exhibitors from 6 countries attracting an all-time high of 7579 business visitors. The 2-day power packed convention focused on the theme of “Re-imagining the Store”.

歐盟啟動(dòng)個(gè)人隱私保護(hù)新規(guī) 群發(fā)營銷郵件或非法

從5月28日起，歐盟將啟動(dòng)《一般數(shù)據(jù)保護(hù)法規(guī)》和《電子隱私保護(hù)條例》（合稱“GDPR”），以保護(hù)消費(fèi)者的利益。當(dāng)局在某種程度上認(rèn)為，消費(fèi)者的個(gè)人信息被某些廣告商濫用，希望通過新實(shí)施的兩項(xiàng)新規(guī)更好地保護(hù)消費(fèi)者的隱私和個(gè)人數(shù)據(jù)。

目前，郵件營銷依然是活動(dòng)主辦方最為有效的市場(chǎng)推廣方式，一旦這兩項(xiàng)新規(guī)開始實(shí)施，無論主辦方是從何種渠道獲得郵箱地址，主動(dòng)向消費(fèi)者郵箱發(fā)送營銷郵件將屬違法行為，除非消費(fèi)者主動(dòng)選擇愿意接收營銷郵件。

GDPR in EU to protect consumers data

In May 2018， the General Data Protection Regulation and the ePrivacy Regulation comes into force. This important dual update of EU online regulations， commonly referred to as GDPR， is being implemented to protect consumers. There is a feeling that consumer data is abused by advertisers and these regulations are designed to give consumers more control over their data and privacy. For event professionals， email marketing continues to be an effective marketing tool. Once GDPR is in place， it will no longer be legal to send promotional emails to anyone， regardless of how their email address was acquired， unless they specifically opt in to receiving this kind of communication.

勵(lì)展動(dòng)漫展非洲站九月首秀

全球最大的流行文化活動(dòng)主辦方、勵(lì)展博覽集團(tuán)成員公司ReedPOP正在繼續(xù)將各類流行文化活動(dòng)推向全球，并將于今年9月在非洲舉辦Comic Con動(dòng)漫展非洲首秀。勵(lì)展博覽集團(tuán)非洲公司、ReedPOP、VS Gaming三家公司將聯(lián)手在南非舉辦該展會(huì)。今年展會(huì)將在9月14 -16日在卡拉米會(huì)展中心舉辦。

Debut of Comic Con Africa

ReedPOP， the worlds largest producer of pop culture events， is continuing to export its brand of pop-culture conventions across the globe with the debut of Comic Con Africa this September. Reed Exhibitions Africa and ReedPOP have partnered with VS Gaming to bring their first comic convention to the continent with a premiere set for South Africa. The show will take place September 14 to 16， 2018 at the Kyalami Grand prix Circuit and International Convention Center.