馬面裙的啟示

今年以來(lái)，以漢服為代表的國(guó)風(fēng)潮流逐漸興起，其中馬面裙更是掀起一股消費(fèi)熱潮。在山東曹縣，僅兩個(gè)月時(shí)間，馬面裙銷售額就接近5.5億元；在浙江海寧許村鎮(zhèn)，100多家企業(yè)轉(zhuǎn)型生產(chǎn)馬面裙面料。馬面裙何以火爆、何以出圈？這不僅是一個(gè)商業(yè)現(xiàn)象，還是一次傳統(tǒng)文化的華麗展示，體現(xiàn)出年輕一代對(duì)傳統(tǒng)文化的追尋、認(rèn)同和自信，以及與時(shí)俱進(jìn)的審美創(chuàng)新。

Since the beginning of this year， the trend of traditional Chinese style represented by Hanfu has become gradually popular， with the horse-face skirt in particular sparking a wave of consumer enthusiasm. In Cao County， Shandong Province， the sales of horseface skirts reached nearly 550 million yuan in just two months. In Xucun Town， Haining， Zhejiang Province， over 100 companies have transformed their production to the making of horse-face skirt fabrics. Why is the horse-face skirt so popular？ It is not only a commercial phenomenon， but also a magnificent display of traditional culture， reflecting the younger generation’s pursuit， recognition， and confidence in traditional Chinese culture， as well as their innovative aesthetic sense that keeps pace with the times.