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    網(wǎng)絡(luò)時(shí)代,報(bào)紙?jiān)摵稳ズ螐模?/h1>
    2023-04-14 07:03:06江蘇
    瘋狂英語(yǔ)·新悅讀 2023年3期
    關(guān)鍵詞:廣告業(yè)務(wù)點(diǎn)石成金定語(yǔ)

    江蘇 李 俊

    互聯(lián)網(wǎng)新聞媒體的出現(xiàn)及人們快節(jié)奏的生活方式使得報(bào)紙的發(fā)展前景不容樂(lè)觀。

    主題語(yǔ)境:社會(huì)熱點(diǎn)問(wèn)題 篇幅:300詞 建議用時(shí):6分鐘

    1Print newspapers will soon be part of our history.While the Internet and some other media are rapidly developing in a world where people's lifestyles are more than busy, there seems to be less time for newspapers.The newspaper industry, in countries where newspapers have dominated as a medium for many years,is now struggling more than ever.

    2Newspaper circulation (發(fā)行 量)has been declining since over 40 years ago.“In one or two generations, a society where you will access a newspaper only from a hand-held screen,”warns William Papatassos,aBlue&Goldadvisor(顧問(wèn)).

    3The Internet attracts most of the younger people.The problem of newspapers is called“the problem of the 18 to 35-year-old people”.This group of people are not willing to replace the regular readers who grew up using this traditional medium.And they like to surf the Internet to search for information.Some experts predict that by 2043,in America and many other countries,newspapers will no longer exist.

    4Fortunately, print newspapers still exist and offer advantages to readers.“Newspapers encourage more thoughtful thinking,”says the journalist Kathleen Jasonides.At this point,there is still room for it.Some people do not like reading shortened articles online.

    6The only thing that we know for sure is that print newspapers are facing a crisis due to lack of revenues from traditional advertising and the appearance of the Internet.

    Reading Check

    Inference 1.What can be inferred about print newspapers according to the text?

    A.They're facing a greater opportunity.

    B.They're always part of people's lifestyles.

    C.They're suffering a dreadful challenge.

    D.They have been a leading medium.

    Detail 2.Why are the people aged 18-35 mentioned in the text?

    丹·艾瑞里在他的《怪誕行為學(xué)》書(shū)中指出,人具有自身的行為規(guī)律[2]。所以研究一個(gè)人的決策行為,重點(diǎn)是找到這個(gè)人的行為規(guī)律。分析社會(huì)行為其實(shí)也是在找尋社會(huì)的行為規(guī)律,從而映射到校園中,也是在找尋學(xué)生的行為規(guī)律,找到規(guī)律就可以利用它,將其引導(dǎo)至希望看到的方向上去。培養(yǎng)學(xué)生的良好行為素質(zhì),其實(shí)也是找尋規(guī)律和利用規(guī)律的過(guò)程,只要出發(fā)點(diǎn)是好的,那么研究社會(huì)行為,并利用它內(nèi)在的行為規(guī)律就會(huì)更好的為社會(huì)服務(wù)。

    A.To show they aren't ready to use other media to replace newspapers.

    B.To show they regard the Internet as a main source of news.

    C.To show they are the regular readers of print newspapers.

    D.To show they are growing up using the traditional medium.

    Detail 3.What's special about online editions compared with print newspapers?

    A.They encourage more thoughtful thinking.

    B.They offer more specialized information.

    C.They offer articles of even higher quality.

    D.They have fewer excellent journalists.

    Inference 4.What's the author's attitude to print newspapers'development at present?

    A.Intolerant.

    B.Confident.

    C.Negative.

    D.Unclear.

    Language Study

    Difficult sentences

    1.This group of people are not willing to replace the regular readers who grew up using this traditional medium.這群人不愿意取代那些使用這種傳統(tǒng)媒體長(zhǎng)大的固定讀者。

    【點(diǎn)石成金】該句中,who 引導(dǎo)的是一個(gè)定語(yǔ)從句,the regular readers 為先行詞。be not willing to do意為“不愿意去做……”。

    2.The only thing that we know for sure is that print newspapers are facing a crisis due to lack of revenues from traditional advertising and the appearance of the Internet.我們唯一可以肯定的是,由于傳統(tǒng)廣告業(yè)務(wù)收入的不足和互聯(lián)網(wǎng)的出現(xiàn),印刷報(bào)紙正面臨著一場(chǎng)危機(jī)。

    【點(diǎn)石成金】該句中,第二個(gè)that 引導(dǎo)的是一個(gè)表語(yǔ)從句。face a crisis 意為“面臨一場(chǎng)危機(jī)”,lack of revenues意為“缺乏收入”。

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