胡金瑩
在各個(gè)行業(yè)里,數(shù)字化帶來的影響非常顯著。傳統(tǒng)的餐飲行業(yè)逐漸減少,外賣的流行使美國出現(xiàn)區(qū)域性的餐飲關(guān)店潮。
聽力掃障
1. cash register 收銀機(jī)
2. ghost /ɡst/ n. 幽靈
掃碼聽測(cè)
I. 判斷正誤
聽錄音并閱讀3個(gè)簡(jiǎn)短的陳述,根據(jù)錄音內(nèi)容判斷這些陳述是否符合所聽內(nèi)容,考查重點(diǎn)是學(xué)生對(duì)意義的理解能力和信息獲取能力。
In this section, you will hear a passage. After you hear the passage, decide whether each of the statement is correct (A), incorrect (B) or not mentioned (C).
Ⅱ. 聽寫練習(xí)
一邊聽錄音一邊閱讀以下文字材料,這些文字材料不是錄音的全部?jī)?nèi)容,而是以提綱、摘要、筆記、圖標(biāo)等形式再現(xiàn)的錄音的主要內(nèi)容,需要補(bǔ)全的內(nèi)容一般是錄音中的關(guān)鍵信息。注意每空一詞。
1. With apps increasingly used to order food, dining rooms are________from restaurants in America.
2. In the new Chopt Creative Salad Com pany restaurant, we can hardly find cash registers or________.
3. Chick fli A has planned to set up________delivery kitchens.
4.________are a major growth area for fast food restaurants.
5. For Chopt, the delivery orders make up nearly________of its business at larger restaurants.
數(shù)字化的發(fā)展給我們的生活帶來了很大的便利。目前,因?yàn)閿?shù)字化的影響,越來越多的美國人喜歡使用手機(jī)app訂購食物,從而使得很多飯店取消了店內(nèi)用餐區(qū)。
Dining rooms are disappearing from restaurants in the United States, as Americans increasingly use apps to order food.
One example is the new Chopt Creative Salad Company restaurant, which opened last week in New York City. It is unlike any of the company s other 61 restaurants. It has no cash registers or dining tables. Atlanta based restaurant Chick fil A has similar locations in two cities: Nashville, Tennessee and Louisville, Kentucky. Customers order and prepay online. They can either go to the store for their meal or have it sent to them.
Chick fil A is also trying something different. The company has announced plans to set up three delivery kitchens. In all three, Chick fil A will share space with other restaurants to prepare food for delivery only.
Digital orders are a major growth area for fast food and fast casual restaurant chains. More are turning to these dark, or ghost kitchens to cut costs. Wendy s, another fast food business, announced last month that it aimed to open two “dark kitchens” by the end of the year.
Some food delivery only operations in New York and San Francisco have failed in recent years. But in January, Travis Kalanick s Cloud ?Kitchens got a 400 million investment from Saudi Arabia s sovereign wealth fund, Reuters reported. Kalanick is a co founder of ride service Uber. The Wall Street Journal first reported the investment earlier this month.
CloudKitchens, founded in 2016, builds shared food preparation areas for delivery only restaurants to rent.
Julie Atkinson is the Chief Marketing Officer for Chopt. She says the company offered pick up and delivery orders soon after it opened 18 years ago. “Today those orders make up nearly half of its business at larger restaurants,” she said.
“We are sensing a really huge customer need for speed, for convenience,” she said. “We re hopeful that this concept really raises the bar on customer convenience.”
On November 5, coffee house Starbucks opened its first Starbucks pickup store in the United States for online orders. The new store is similar to some new Starbucks stores in China, where digital ordering is more common.