上海浦東嘉里親子會員中心中國上海

開發(fā)單位：嘉里建設(shè)有限公司

設(shè)計單位：SPARK思邦

項目總負責(zé)：斯蒂芬.平博理+ 林雯慧

項目經(jīng)理：楊熙

設(shè)計團隊：William Nguyen Van Thanh Ha, Luca Maccarinelli

設(shè)計時間：2017-2018年

竣工時間：2018年

總建筑面積：120平方米

Client: Kerry Properties Limited

Design Architect: SPARK

Project Director: Stephen Pimbley + Wenhui Lim

Project Associates: Frank Yang

Team: William Nguyen Van Thanh Ha, Luca Maccarinelli

Design Period: 2017-2018

Completion Date: 2018

Total GFA (sqm): 120 sqm

SPARK思邦完成了浦東嘉里城Living Room的設(shè)計，這是一個供嘉里會員使用的親子社交空間。這個120 平米的空間位于浦東嘉里購物中心的B1 層，靈感來自“魔法森林”的民間傳說，旨在激發(fā)孩子和父母的好奇心、樂趣和互動。嘉里的“Living Room”概念是業(yè)主策略的一部分，旨在面對顛覆性的線上/線下購物競爭，為其會員顧客創(chuàng)造豐富的購物體驗。

多功能空間由位于“樹屋”內(nèi)的特定項目設(shè)施提供支持，標志著入口和接待處。中心活動空間支持藝術(shù)和手工藝課程，瑜伽和講故事。中心空間有一個“舞臺”和帶有隱蔽存儲的階梯式座位，所有的裝飾元素和顏色都來自KerryOn的品牌顏色。購物中心的到達和連接是安全的，也為孩子們提供了一個安全的環(huán)境，同時也可以讓路人看到里面的活動。

SPARK's KerryOn Living Room is a parent-child social and learning space for members of the KerryOn club. The 120sqm space is located at B1 Of the Pudong Kerry Shopping Mall. The proposal drew inspiration from the na?ve forest and jungle paintings of Henri Rousseau with the aim of stimulating curiosity, sense of fun and interaction between the children and parents.

The multi-functional space is supported by program speci fic facilities located in a ‘treehouse' which marks the entrance and reception.The central event space supports art and craft classes, yoga and storytelling. The central space has a “stage” and terraced seating with discreet storage all decorated in elements and colours from the KerryOn Brand palette. The arrival and connection to the mall is secure providing a safe environment for the children but also designed to allow passers-by glimpses of the activity inside. The KerryOn “Living Room “concept is part of the client's strategy to remain relevant in the face of disruptive competition from online shopping and to create varied physical experiences that draw and retain people at the mall and add value for their “member” clients.