24克拉公司
——球鞋金庫(kù)

類別: 室內(nèi)設(shè)計(jì) | 商業(yè)空間

設(shè)計(jì)師/ 設(shè)計(jì)團(tuán)隊(duì)：Carmelo Zappulla & Chu Uroz

從2005年開始，24 Kilates公司已經(jīng)逐漸改變了街頭藝術(shù)時(shí)尚的面貌。Kilates不僅僅是一家服裝店，更是一處為顧客精心優(yōu)選時(shí)尚服飾并將其作為珍貴藝術(shù)品進(jìn)行展示的場(chǎng)所。這一公司品牌的名稱已經(jīng)很好地暗示了它的理念，因?yàn)?4k金是能在商店里找到的最純凈、最有價(jià)值的材料。該品牌以其大量的原創(chuàng)和引人注目的運(yùn)動(dòng)鞋而聞名于世。在構(gòu)思專賣店設(shè)計(jì)方案時(shí)，首先了解一個(gè)特定品牌想讓顧客享受何種購(gòu)物體驗(yàn)是十分必要的。設(shè)計(jì)方案涵括從進(jìn)店的那一刻起一直到找到最符合理想要求商品的整個(gè)顧客旅程。店面內(nèi)部看起來就像一個(gè)裝滿保險(xiǎn)箱和保險(xiǎn)柜的專屬金庫(kù)。室內(nèi)的主要裝潢特征能夠讓人們想起保險(xiǎn)柜的金屬門，并能突出顯示這一品牌的標(biāo)識(shí)。出售的鞋子被放置在擁有不同搭配和構(gòu)造的儲(chǔ)物柜中。這使得顧客無法馬上看見被隱藏起來的商品，繼而激發(fā)顧客尋找、發(fā)現(xiàn)商品的興趣。該項(xiàng)目共設(shè)有兩大特色區(qū)域：第一個(gè)是金色風(fēng)格的產(chǎn)品展示廳，在這里能夠讓人想到公司的名字；第二個(gè)區(qū)域則是顧客試穿從金色展示廳所選取鞋子的地方。在試穿區(qū)會(huì)不定期舉辦音樂活動(dòng)和DJ表演。

Since 2005, the company 24 Kilates has been changing the street art fashion scene. Kilates is not just a common clothing shop, but also a place where clothes are carefully selected and presented as precious art pieces. The name of the brand is already suggestive of its philosophy, as 24-carat gold is the purest and most valued material to be found in the store. The brand is known worldwide for its large selection of original and eye-catching sneakers. When conceiving exclusive retail stores, it is necessary to understand what is the shopping experience that a particular brand wants its customers to enjoy. Designing the customer journey from the moment it enters the shop to the moment it meets the product offers the opportunity to involve the customer on an emotional level. The interior looks like an exclusive treasury filled with safes and safety boxes.The main installation of the interior recalls the doors of a safe and features the logo of the brand. Shoes are arranged in lockers which have different con figurations and structures. This helps hide products from customers' view for a while, which invites customers to discover products. The project features two areas: the golden one, which recalls the name of the company and hosts the showroom in which products are shown and the second where customers can try the shoes they have previously selected in the golden area. This area, occasionally, also features music events and DJs'performances.