文/李建景
品牌,為滕州市經(jīng)濟快速發(fā)展貢獻力量;品質,為滕州高質量發(fā)展贏得更多信賴。
圍繞質量強國發(fā)展戰(zhàn)略,滕州市深入推進新舊動能轉換重大工程,著力打造國內外知名產(chǎn)品、企業(yè)、行業(yè)、區(qū)域品牌,品牌對全市經(jīng)濟和社會發(fā)展的促進作用日益凸顯。
著力實施品牌發(fā)展戰(zhàn)略。滕州市財政每年列支2000萬元,用于扶持企業(yè)培育名牌產(chǎn)品、技術創(chuàng)新等。滕州市政府出臺了《關于加快品牌強市建設、推動新舊動能轉換重大工程的實施意見》,設立了品牌建設專項資金,對獲得山東名牌、中國馳名商標等獎項的企業(yè)進行獎勵。截至目前,滕州市共有山東名牌產(chǎn)品23個、山東省服務名牌1個、山東省省長質量獎提名獎1個、棗莊市市長質量獎12個,堅持用誠信贏得市場,用誠信經(jīng)營推廣品牌。深入開展“3.15”“質量月”“計量日”安全生產(chǎn)月等活動,大力倡導“以質取勝”的質量理念,營造了重視品牌、追求品牌、崇尚品牌、關心品牌的良好氛圍。
大力實施商標引領戰(zhàn)略。滕州市堅持企業(yè)主動、政府推動、各方聯(lián)動,積極引導企業(yè)走商標國際注冊路子,為企業(yè)實施“走出去”戰(zhàn)略提供保障。目前,滕州市擁有馬德里國際注冊商標5個,正在創(chuàng)建4個。抓好中國馳名商標爭創(chuàng)工作,多措并舉、培育典型、示范帶動,共打造中國馳名商標12個、山東著名商標23個。堅持打造滕州“名優(yōu)特新”和“老字號”,引導企業(yè)發(fā)揚“工匠精神”,打造“百年老店”。滕州馬鈴薯成功入選“2017中國百強農(nóng)產(chǎn)品區(qū)域公用品牌”,品牌價值達到131.21億元。
全力實施“四高”發(fā)展戰(zhàn)略。滕州市緊緊圍繞支柱產(chǎn)業(yè),大力發(fā)展特色產(chǎn)業(yè),積極培育全國優(yōu)質機床生產(chǎn)基地、優(yōu)質煤化工生產(chǎn)基地、優(yōu)質玻璃生產(chǎn)基地,強化政策引導,支持特色產(chǎn)業(yè)、優(yōu)勢產(chǎn)業(yè)縱向拉長、橫向做大,促進產(chǎn)業(yè)質量、規(guī)模、效益不斷提升。緊緊圍繞優(yōu)勢產(chǎn)業(yè)、新興產(chǎn)業(yè)發(fā)展需求,不斷完善檢驗檢測高技術服務體系,投資1.3億元高標準建設了國家機床質檢中心。滕州市累計實施過千萬元技改項目486個、技術創(chuàng)新項目1251個,擁有院士工作站7家、國家級博士后科研工作站2家,正在積極籌建國家級新型化工材料質檢中心,全市240家企業(yè)獲得ISO9000質量體系認證,主導或參與制定國家標準29項、行業(yè)標準17項,華能線纜主導制定的《防鼠和防蟻電線電纜通則》國家標準已正式批準發(fā)布實施。
品質滕州,演繹精彩滕州范兒!
Branding has brought economic benefits to Tengzhou, and even more so the consumer recognition of the brands of Tengzhou.Up to now, Tengzhou City has 23 famous brand products of Shandong Province, one famous service brand of Shandong Province, one nomination for quality award of Shandong provincial governor, 12 mayor’s quality awards of Zaozhuang City; it owns five International Marks based on the Madrid Protocol, and 4 awards are being created. We will strive to create well-known trademarks in China, and take multiple measures to cultivate models and demonstrate how to drive them. We will create 12 well-known trademarks of China and 23 famous trademarks of Shandong. We will adhere to building “famous, excellent,new and special” brands as well as time-honored brands of Tengzhou,guide the enterprises to carry forward the “craftsman spirit”, and create the “century-old shop”. Tengzhou Potato was successfully selected as the“Country’s top regional public brand of agricultural product in 2017” with a brand value of 13.121 billion yuan.