紀(jì)梵希旗艦店

韓國首爾

時(shí)間：2014年

建筑及室內(nèi)設(shè)計(jì)：Piuarch

占地面積：400 平方米

業(yè)主：紀(jì)梵希集團(tuán)

攝影：?Kyungsub Shin

Time: 2014

Architectural and interior design: Piuarch

Floor space: 400 sqm

Client: Givenchy Group

Images: ?Kyungsub Shin

這座位于韓國首爾的紀(jì)梵希（Givenchy）旗艦店，表面采用深色鋼板覆蓋，視覺效果隨光線而變，底部是全玻璃大廳，大廳內(nèi)設(shè)計(jì)為簡(jiǎn)約風(fēng)格。整個(gè)建筑動(dòng)態(tài)感十足，光學(xué)效果豐富多變。項(xiàng)目由Piuarch建筑師事務(wù)所與法國時(shí)裝創(chuàng)意總監(jiān)Riccardo Tisci共同完成。坐落于首爾Gangnamgu購物時(shí)尚區(qū)著名的Cheongdam地帶。

旗艦店共四層樓，分別展出不同類別的時(shí)裝。全玻璃底樓，加上方形上層，構(gòu)成簡(jiǎn)單的幾何造型。

建筑外層包覆有電解拋光鋼板。其表面是一些非常獨(dú)特的雕刻般結(jié)構(gòu)。蜿蜒起伏的金屬板“雕刻”以規(guī)則圖形。白天，隨著周圍環(huán)境的變化，色調(diào)獨(dú)特的建筑通過其表面材料反射光線，從不同的角度看，形成不同的視覺效果。

琢石表面是高度拋光的鏡面鋼板，能夠動(dòng)態(tài)映射周邊的街景和光線。體現(xiàn)出紀(jì)梵希從20世紀(jì)60年代以來在面料和意大利風(fēng)格方面所進(jìn)行的研究和探索。建筑外觀呈光滑規(guī)則的方形結(jié)構(gòu)，加上雕刻式凹面設(shè)計(jì)，富有動(dòng)態(tài)感，上方黃銅質(zhì)感的T形一角裸露在外，呼應(yīng)了紀(jì)梵希標(biāo)志性的立體剪裁技術(shù)，也使得旗艦店成為當(dāng)?shù)氐牡貥?biāo)建筑。紀(jì)梵希以T形裁剪為特點(diǎn)，而建筑光鮮亮麗的外表（象征紀(jì)梵希最新推出的系列產(chǎn)品）裸露出T形一角，象征著紀(jì)梵希的品牌形象。

這座以“柔軟而珍貴的時(shí)裝”為裝飾的建筑，內(nèi)部空間卻采用極簡(jiǎn)主義風(fēng)格。內(nèi)部設(shè)計(jì)在選材上尤為考究，采用不同顏色的特殊石材：帶有灰色紋理的魚肚白大理石搭配上亮色玄武石。內(nèi)部空間以底層最為獨(dú)特：全玻璃設(shè)計(jì)，展臺(tái)集中在中間部分，遠(yuǎn)離圍墻，有多處斜坡和樓梯，鋪以撒哈拉大理石，大理石呈深色，質(zhì)地優(yōu)良，帶有金白紋理。

A building covered by a skin of dark coloured sheets of steel that changes with the light and rests on a glazed base revealing minimalist-style interiors: the new Givenchy Flagship Store in Seoul is a dynamic structure generating varying optical effects. Designed by Piuarch in partnership with the cerative director of the French fashion house, Riccardo Tisci, the new Givenchy space is located in the prestigious Cheongdam ward of Gangnamgu shopping and fashion district of Seoul.

The fashion’s house store is built over four levels accommodating the various collections. It features simple geometric forms: a cube-shaped structure resting on all-glass groundfioor.

The structure is clad with electropolished steel sheets. Its surface features some highly distinctive sculptural traits: undulating, sinuous sheet metal perforated in a regular pattern. As the surrounding landscape changes throughout the day, the skin covering the building in a distinctive dark-coloured shade refiects and deform the light, so that the architecture is perceived in different ways.

The ashlar-work on its surface alludes to Givenchy’s research and experimentation with fabrics and Italian art from the 1960s: optical art is embodied in the rounded metal cladding sheets. The kinetic fa?ade – with an oil-slick geometric graphic structure – turns into an urban landmark due to the cut at the top of the structure: its edge opens up to form a T-shape made of satin brass. This architectural feature evokes Givenchy’s trademark T cut: the structure’s shimmering, shiny skin(evoking the fabrics in its latest collections) opens up in the shape of the brand’s symbolic leitmotif.The building, which is covered on the outside by a “soft and precious garment”, features minimaliststyle, geometric spaces on the inside. A careful study into materials played a key part in the design of the interiors, selecting unusual stones with different chromatic features: white Calacatta marble with grey-coloured veining and brighter coloured basalt stone. The groundfioor shapes the interior space: detached from the wall and made of ramps rising in different directions, it is covered with black Sahara marble, a dark-colouredfine stone with white and gold veining running through it.