卡爾邁耶 關注未來 讓紡織盡善盡美

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卡爾邁耶 關注未來 讓紡織盡善盡美

卡爾邁耶先生于1937年創(chuàng)辦了卡爾邁耶公司，創(chuàng)辦10年后生產(chǎn)特里科機器，成功故事由此展開。如今，這家德國家族企業(yè)引領著世界經(jīng)編行業(yè)，還在紡織世界中給經(jīng)編和機織的整經(jīng)設備設立了標準。

在中國紡織發(fā)展的進程中，尤其是某些階段，國外設備制造企業(yè)對推動整個行業(yè)的發(fā)展起到了很大的推動和引領作用，卡爾邁耶無疑是其中很重要的代表企業(yè)。在中國紡織工業(yè)進入新常態(tài)的發(fā)展階段后，卡爾邁耶在中國市場的發(fā)展戰(zhàn)略有哪些變化，他們又是如何看待未來的中國市場的？帶著這些問題，本刊記者采訪了卡爾邁耶集團CEO Arno G?rtner 先生。

《中國紡織》：卡爾邁耶集團在中國市場的發(fā)展情況具體是怎樣的？

1995 年，我們在中國成立了分公司。第一家工廠坐落在江蘇省常州市武進區(qū)，作為生產(chǎn)基地 和技術服務中心。工廠最初占地 1 萬平方米，到 2003 年擴建至 2.5 萬平方米。但是僅過了3年， 工廠已經(jīng)無法滿足產(chǎn)量增長的需求，于是集團決 定建立一個全新的工廠。2008 年，一個全新的現(xiàn)代化工廠在距離舊址10公里處的武進高新工業(yè)區(qū)正式落成。新工廠占地9 萬平方米，涵蓋工程 設計、生產(chǎn)、裝配、銷售、客戶技術支持和服務等領域。如今，卡爾邁耶（中國）有限公司擁有完整的產(chǎn)品系列。中國分公司還包括了零備件銷售和客戶技術服務部，卡爾邁耶中國學院向客戶提供各類技術培訓，以及機器測試部門，以及向客戶展示機器技術特征和性能的展廳。這些資源讓我們穩(wěn)穩(wěn)占據(jù)中國市場，并不斷發(fā)展壯大。近年來，中國經(jīng)編市場的增長有所緩 慢，但是我們相信經(jīng)編市場所受到的影響遠比紡織行業(yè)其他領域小的多。

《中國紡織》：卡爾邁耶的設備有哪些競爭優(yōu)勢？國內(nèi)紡織企業(yè)的需求變化莫測，卡爾邁耶如何應對這些變化？

卡爾邁耶不僅銷售機器，還為客戶帶去更多附加價值。例如，我們的 360°支持理念包含技術服務、零備件供應、紡織品咨詢、學院培訓和銷售 5 個模塊。這些模塊互相關聯(lián)，由經(jīng)驗豐富的高水平專家開展工作。這個創(chuàng) 新型服務理念的優(yōu)勢之一是在線交流。例如，“卡爾邁耶連線”app 在客戶和卡爾邁耶服務團隊間架起了橋梁，確保準確高效的溝通和第一時間的技術支持?！翱栠~耶零備件網(wǎng)上商城”是一個 B2B平臺，提供便捷、快速的 配件采購服務，客戶可通過“卡爾邁耶原裝備件”app來查看已購買零備件 的真?zhèn)巍?/p>

《中國紡織》：外企憑借創(chuàng)新性理念和高品質(zhì)產(chǎn)品贏得客戶，卡爾邁耶如何保證持續(xù)的創(chuàng)新性以及優(yōu)異的產(chǎn)品質(zhì)量和穩(wěn)定性？

我們的目標是向客戶提供擁有最高品質(zhì)和最佳性價比的產(chǎn)品。為此，機器的關鍵性部件都由卡爾邁耶自主生產(chǎn)。這些對機器的品質(zhì)和性能有重要影響的部件都在卡爾邁耶的現(xiàn)代化生產(chǎn)車間制造。這保證了我們機器的品質(zhì)和使用壽 命。為了貫徹這一宗旨，我們不斷優(yōu)化和升級機器、服務，以及生產(chǎn)流程和技術。創(chuàng)新工作不僅僅針對研發(fā)新產(chǎn)品，更包括開發(fā)和實施新工藝， 我們的工廠一直秉承這個理念。

KFocuas onr thle fMuture ato myakee trhe：textile perfect

Founded in 1937， Karl Mayer Ltd. stared to make Tricot machine after ten years. Today， the German family business leads the wrap knitting industry in the world， and also sets the standard of wrapping machine of wrap knitting and weaving.

In the process of Chinese textile development， especially in some stages， foreign equipment manufacturing enterprises greatly promote and lead the development of the whole industry， and Karl Mayer is undoubtedly one of the most important representatives. What changes of strategy and how do they look at Chinese market， after China entering a new normal stage？ With these questions， the reporter interviewed Mr. Arno G?rtner， CEO of KARL MAYER Group.

China Textile： When did the KARL MAYER Group set up its factory in China？

What are the main business fields of the KARL MAYER Group in China？

What about the production and sales situation； is it increasing or decreasing？ Why？

Mr. Arno G?rtner： We have been operating our own subsidiary in China since 1995. The first factory was set up in Wujin in Jiangsu Province as a production site and technical support center. The factory originally covered an area of 10，000 m2， but was extended to 25，000 m2 in 2003. But only three years later， capacity was still not enough， and the decision was taken to build a completely new factory. Therefore， a new， modern factory was opened 10 km away in the Wujin Hi-Tech Industrial Zone in 2008. It covers an area of 90，000m2 and includes design &engineering， production， assembly， sales，service and customer support. Today， KARL MAYER （China） builds complete machines. Our Chinese subsidiary is also responsible for supplying spare parts and on-site technical support， and it offers training courses in its own Academy， and has a test center for processing trials and a showroom for to give technical presentations. These resources mean that we are well placed in and focused on the Chinese market.

Our company operates in China with its three Business Units of Warp Knitting， Technical Textiles and Warp Preparation.

Growth in the warp knitting market in China has been slowing down for some time now， but we believe that this market segment has been much less affected by the slowdown than other parts of the textile industry.

China Textile： What are the main advantages of KARL MAYER products？

The demands of domestic textile companies are changing significantly. How is KARL MAYER reacting to these changes？

Mr. Arno G?rtner： Our machines deliver an exceptional cost： benefit ratio. Karl Mayer products are the symbol of excellent quality and highest reliability in the industry. In addition， their performance is excellent producing short runs and processing individual jobs at a high level of productivity and quality. Our product range， which is tailored to market needs， is backed up by our extensive technical support program.

Karl Mayer does not only supply machines to the market， but also offers much more added-value to the customers after machines are delivered. Our 360°support concept comprises the modules of service，spare parts， textile consulting， the Academy and sales. These modules are all interconnected and are managed by highly qualified，experienced specialists. The advantage of this new support concept is the targeted use of online communication. For example， the KARL MAYER CONNECT app is available for technical support， and provides extensive，efficient， error-free communication between the customer and KARL MAYER’s service organization. As a B2B platform， the KARL MAYER SPARES WEBSHOP provides easy and immediate access to wear & tear and standard parts. Customers can use the CHECK PARTS app to check immediately that genuine spare parts have been delivered.

China Textile： Foreign companies usually win customers with their high product quality and innovations. How can KARL MAYER guarantee an excellent product quality， stability and innovation？

Mr. Arno G?rtner： Our aim is to provide our customers with high quality and the best cost/benefit ratio. For this reason， we basically produce all the key components of our machines ourselves. The components that are important for the quality and performance of our machines are produced in modern production facilities within the KARL MAYER Group. This enables us to guarantee the quality and service life of our machines.

We are an innovative market leader and trendsetter in our markets. To justify this claim， we are continuously improving and updating our machines and services， as well as our processes and know-how. Innovation does not only mean developing new products，but also means implementing new process innovations， which we do in our own production facilities， for example..