經(jīng)濟(jì)欠發(fā)達(dá)地區(qū)基于物流的家電業(yè)多渠道營銷模式

　　摘要:目前國內(nèi)較為先進(jìn)的家電經(jīng)營模式主要由連鎖經(jīng)營及渠道代理兩種—連鎖經(jīng)營，渠道代理。實(shí)施多渠道營銷策略，建立物流核心競爭力，與大型連鎖賣場實(shí)施差異化競爭，在競爭中得以生存發(fā)展，不失為經(jīng)濟(jì)欠發(fā)達(dá)地區(qū)家電業(yè)有效的經(jīng)營模式。
　　關(guān)鍵詞:家電業(yè)物流；多渠道營銷模式；案例實(shí)證分析
　　中圖分類號:F124.6 文獻(xiàn)標(biāo)識碼:A
　　The Multi-channel Sales of Home Appliance Based on the Logistics in the Developing Area
　　Liu BenLiu Shengchun Zhang Yan
　?。˙usiness School，Yunnan University of Finance and Economics ）
　　Abstract: The main operations models in the home appliance sales market are retailing chains and distributions agency. For the small local company in the developing ar